Key Responsibilities:
Build and manage the Shopify website from scratch.
Create product pages, collections, categories, pricing, descriptions and images.
Handle product photography and videography for bags and pouches.
Create reels, short videos, product visuals and lifestyle content.
Manage Instagram, Facebook and other social media platforms.
Create content calendars, posts, reels, stories and promotional content.
Use AI tools for image enhancement, content creation, product descriptions and marketing creatives.
Prepare and manage product listings for Amazon, Flipkart, Meesho and other marketplaces.
Manage SKUs, product information, catalogue and marketplace requirements.
Plan and execute digital marketing and launch campaigns.
Handle basic Meta/Instagram advertising and explore Google/marketplace advertising.
Conduct basic SEO and keyword research and improve website/product visibility.
Create digital catalogues, product presentation sheets, banners and promotional creatives.




Develop creative ideas for brand building, product presentation and campaigns.
Track website, social media, advertising and marketplace performance.
Prepare basic weekly/monthly performance reports.
Coordinate with the production/tailoring team for current product information and photography.
Maintain product data, images, videos and other digital files.
Coordinate with photographers, designers, influencers, agencies and other vendors when required.

Required Skills
Shopify
Instagram & Facebook
E-commerce product listing
Basic digital marketing
Canva or similar design tools
Photo & video editing
AI content creation tools
Product photography/video
Social media content creation
Basic SEO
Marketplace knowledge
Basic Excel/Google Sheets
Valuable written and spoken English

📌 Digital Marketing Specialist Delhi
🏢 Sotase Seatings
📍 Delhi