As a Sales Officer in our premium cattle feed division, you will be the face of the brand to our most important stakeholders: dairy farmers and distributors. Your mission is to drive growth by educating customers on the nutritional superiority of our products and how they directly translate to higher milk yields and better livestock health.
Core Responsibilities
- Market Expansion: Identify and onboard new distributors and large-scale dairy farms within your assigned territory.
- Technical Sales: Conduct on-farm visits to assess cattle health and demonstrate how our premium feed optimizes the Nutrient Use Efficiency (NUE) of the herd.
- Relationship Management: Maintain solid, long-term relationships with existing dealers and key opinion leaders (veterinarians, milk collection centre heads, Big Influential Farms).
- Sales Targets: Consistently achieve monthly and quarterly volume targets for premium product lines.
- Market Intelligence: Monitor competitor pricing, schemes, and product launches, providing regular feedback to the marketing team.
- Farmer Meetings: Organize and lead "Farmer Group Meetings" (FGMs) to educate small-to-medium holders on the benefits of balanced nutrition.
- Trials: Conduct trials of different products and dairy farms and compile data.
Required Skills & Qualifications
Category
Requirements
Education
Bachelor’s degree in Agriculture, Animal Husbandry,
or Dairy Science (preferred). BBA/B. Com with relevant experience is also welcome.
Experience
1–3 years of field sales experience, ideally in cattle feed, veterinary pharma, or agri-inputs.
Technical Knowledge
Basic understanding of bovine nutrition, lactation cycles, and feed conversion ratios.
Communication
Fluency in the local regional language and proficiency in English.
Mobility
Must possess a valid driver’s license and be willing to travel extensively within rural territories (up to 80% field time).
Candidate Profile
We are looking for a "consultative" salesperson rather than a "transactional" one. You should be someone who:
- Enjoys being in the field and isn't afraid to get their boots dirty on a farm.
- Can explain complex nutritional benefits in simple, persuasive terms to farmers.
- Is self-motivated and capable of working independently with minimal supervision.
Why Join Us?
- Incentive Structure: High-performance-linked rewards and travel allowances.
- Impact: You will play a direct role in improving the livelihoods of farmers and the quality of the regional dairy supply chain.
- Growth: Opportunity to move into Territory Manager or Product Management roles within 2–3 years based on performance.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits
- Leave encashment
- Provident Fund
Work Location: In person
📌 Sr. Sales Officer (Samana)
🏢 International Print-O-Pac
📍 Samana
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