Position: Manager – Offline Marketing

Experience: 5–8 Years

Industry: Real Estate / Real Estate Development

Location: Hyderabad

Employment Type: Full-Time

About the Role

We are looking for a Manager – Offline Marketing to lead and execute the company's offline marketing and brand-building initiatives across real estate projects.

The role will be responsible for planning and executing ATL, BTL, OOH, events, activations, print, project branding and on-ground marketing campaigns, with a strong focus on generating project visibility, qualified leads and sales support.

The ideal candidate should have strong experience in real estate marketing, excellent vendor and agency management skills, commercial understanding, and the ability to take campaigns from planning to execution while ensuring brand consistency and measurable outcomes.

Key Responsibilities

1. Offline Marketing Strategy & Planning

- Develop and execute offline marketing strategies aligned with project positioning, target audience and sales objectives.
- Prepare annual, quarterly and project-specific offline marketing plans and calendars.
- Identify appropriate offline channels based on project location, target audience, launch stage and campaign objectives.
- Plan marketing activities across project launches, sustained campaigns and sales periods.

2. ATL / BTL / OOH Marketing

- Plan and execute ATL and BTL campaigns across relevant offline channels.
- Manage OOH campaigns including hoardings, billboards, transit media, kiosks, mall branding and other outdoor formats.
- Plan and execute print campaigns across newspapers, magazines, brochures and other relevant publications.
- Drive local-area marketing initiatives to build project awareness and market penetration.
- Evaluate media locations, visibility, footfall and audience relevance before campaign deployment.

3. Project Launch & On-Ground Activations

- Lead offline marketing requirements for new project launches and major sales campaigns.
- Plan and execute launch events, customer events, broker meets, exhibitions, property showcases and promotional activations.
- Coordinate branding and marketing requirements for experience centres, sales offices, project sites and other customer touchpoints.
- Ensure all launch-related branding and communication assets are delivered within timelines.

4. Branding & Marketing Collateral

- Coordinate development and deployment of brochures, standees, hoardings, flyers, site branding, signage, invitations,



merchandise and other marketing collateral.
- Work with creative agencies to ensure communication is aligned with project positioning and brand guidelines.
- Review creative concepts, layouts and campaign communication before execution.
- Maintain consistency across project branding and customer-facing touchpoints.

5. Agency & Vendor Management

- Manage advertising agencies, creative agencies, media agencies, printers, event agencies, OOH vendors and other marketing partners.
- Prepare briefs, evaluate proposals and negotiate commercials with vendors.
- Monitor vendor performance, quality, timelines and deliverables.
- Coordinate end-to-end execution from quotation and artwork to production, installation and closure.
- Develop and maintain a reliable vendor ecosystem across key marketing categories.

6. Budget & Commercial Management

- Prepare and monitor offline marketing budgets across projects and campaigns.
- Evaluate media proposals and negotiate cost-effective commercial terms.
- Track campaign spends against approved budgets and identify opportunities for optimisation.
- Ensure proper documentation, approvals, purchase orders, invoices and vendor closures.
- Assess campaign ROI and effectiveness wherever measurable.

7. Sales & Business Coordination

- Work closely with Sales, Pre-Sales, CRM and Business teams to understand project requirements and sales priorities.
- Align offline campaigns with inventory, pricing, project launches and sales targets.
- Gather feedback from sales teams on campaign quality, lead relevance and market response.
- Support channel partner meets, broker activations and other sales-support initiatives.
- Ensure marketing activities contribute effectively to project visibility and sales objectives.

8. Market & Competitor Intelligence

- Monitor competitor advertising, outdoor presence, project launches, events, offers and offline campaigns.
- Track emerging marketing formats, local market trends and consumer behaviour.
- Conduct periodic market visits to assess competitor visibility and project positioning.




- Provide actionable insights to improve campaign planning and market presence.

9. Campaign Tracking & Reporting

- Track campaign execution, media deployment, event participation and marketing spends.
- Prepare weekly/monthly marketing MIS and campaign performance reports for management.
- Analyse campaign effectiveness using available metrics such as enquiries, footfall, lead generation, cost per lead and sales contribution.
- Conduct post-campaign reviews and recommend improvements for future campaigns.

Candidate Profile
- 5–8 years of experience in offline marketing, preferably within real estate / real estate development.
- Solid experience in ATL, BTL, OOH, events, activations and project branding.
- Experience handling marketing campaigns for residential, premium/luxury or large-scale real estate projects will be preferred.
- Strong understanding of the Hyderabad market; exposure to Bangalore and/or Mumbai markets will be an advantage.
- Proven experience in agency and vendor management.
- Strong commercial and negotiation skills.
- Ability to manage multiple campaigns, vendors and deadlines simultaneously.
- Strong communication, presentation and stakeholder-management skills.
- High ownership, execution focus and ability to work in a fast-paced environment.

Technical & Functional Skills
- Offline Marketing Strategy
- ATL / BTL Campaign Management
- OOH / Outdoor Advertising
- Event & Activation Management
- Real Estate Project Marketing
- Brand & Collateral Management
- Agency & Vendor Management
- Media Planning & Negotiation
- Marketing Budget Management
- Campaign Analytics & MIS
- MS Excel & PowerPoint
- Marketing Calendar & Project Management

Preferred Experience

Candidates with experience in the following will be preferred:

- Real estate project launches
- Premium / luxury residential marketing
- Large-format OOH campaigns
- Experience centre and site branding
- Broker / Channel Partner events
- Customer engagement events and activations
- Newspaper and print media campaigns
- Local-area marketing
- Marketing agency management
- Multi-project marketing environments

Key Competencies

Offline Marketing | ATL | BTL | OOH | Project Launches | Events & Activations | Real Estate Marketing | Brand Management | Vendor Management | Agency Management | Media Planning | Budget Management | Campaign Analytics | Sales Coordination | Stakeholder Management

Pay: Up to ₹700,000.00 per year

Work Location: In person

📌 Sr. Manager- Offline Marketing (Nanakaramguda)
🏢 Mirana Realty
📍 Nanakaramguda