We are looking for a creative, result-oriented Digital Marketing Specialist to manage and grow the digital presence of ISLIE by Priya Jain, a premium ethnic wear fashion brand.

The candidate will be responsible for planning and executing digital marketing campaigns, managing social media platforms, generating leads, increasing brand visibility, and supporting sales growth through digital channels.

Key Responsibilities

- Plan and execute digital marketing strategies for the brand.
- Manage and grow Instagram, Facebook, and other social media platforms.
- Plan monthly social media content, campaigns, reels, posts, and promotional activities.
- Coordinate with the creative, photography, styling, and sales teams for marketing campaigns.
- Run and monitor Meta Ads (Instagram & Facebook) and other paid campaigns.
- Track campaign performance, leads, engagement, conversions, and ROI.
- Conduct market and competitor research within the fashion and ethnic wear industry.
- Identify new digital marketing trends, content opportunities, and customer acquisition channels.
- Generate qualified leads through digital campaigns and ensure proper follow-up with the concerned team.
- Monitor website/social media traffic and customer engagement.
- Prepare weekly and monthly digital marketing performance reports.
- Manage promotional campaigns for bridal wear, festive collections, new launches, offers, and special occasions.




- Work on brand awareness and maintain a consistent premium brand image across digital platforms.
- Coordinate with influencers/content creators for collaborations when required.
- Suggest new ideas to improve reach, engagement, leads, and online sales.

Required Skills
- Strong knowledge of Digital Marketing and Social Media Marketing.
- Hands-on experience with Instagram, Facebook, Meta Ads Manager, and Google Ads.
- Good understanding of paid campaigns, lead generation, targeting, and performance marketing.
- Knowledge of Google Analytics, SEO, and basic website marketing will be an advantage.
- Strong analytical and reporting skills.
- Good communication and coordination skills.
- Creative mindset with an understanding of fashion, branding, and visual content.
- Ability to work with targets and deadlines.
- Valuable knowledge of Excel/Google Sheets for reporting.

Experience 2–4 years of experience in Digital Marketing, preferably in Fashion, Lifestyle, Luxury, Retail, or E-commerce.

Preferred Candidate

- Experience working with fashion or premium/luxury brands.
- Understanding of bridal and ethnic wear customer segments.
- Strong knowledge of Instagram content and current social media trends.
- Result-oriented and comfortable working with marketing targets.

Job Type: Full-time Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Sr. Digital Marketing Specialist (Civil Lines)
🏢 ISLIE by Priya Jain
📍 Civil Lines