Social Media Strategist & Growth Manager

Company: IDCS Agency

Work Mode: Remote — India

Experience: 2–3 Years

Salary: ₹35,000–₹50,000 per month, based on experience and capability

Employment Type: Full-Time

About the Role

IDCS Agency is looking for a Social Media Strategist & Growth Manager who can take ownership of the social media growth and performance of our clients, primarily Dubai-based real estate brands, brokerages, advisors and personal brands.

This is not a conventional posting role.

We are looking for someone who understands why content works, how platforms distribute content, how to build an audience and how to turn content into measurable growth.

The ideal candidate will be responsible for developing social media strategies, creating content calendars, identifying growth opportunities, coordinating with our creative team, managing publishing and continuously optimizing accounts based on performance.

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Key Responsibilities

- Social Media Strategy
- Develop customized social media growth strategies for each client.
- Understand the client’s business, target audience, positioning and objectives.
- Define content pillars, communication themes and platform-specific strategies.
- Develop strategies for Instagram, LinkedIn, TikTok and other relevant platforms.
- Continuously identify new opportunities for organic growth.
- Content Planning
- Create monthly and weekly content calendars.
- Plan Reels, carousels, static posts, stories and other relevant formats.
- Develop content ideas based on trends, audience interests, market developments and client positioning.
- Identify robust hooks, topics and formats that can increase reach, retention, shares and saves.
- Build recurring content series for clients wherever relevant.
- Social Media Growth
- Take ownership of organic account growth.
- Develop strategies to increase:
- Followers
- Reach
- Non-follower reach
- Engagement
- Shares
- Saves
- Profile visits
- Content retention
- Leads/enquiries where applicable
- Monitor platform trends and algorithm changes.
- Test different content formats, hooks, posting patterns and communication styles.
- Identify underperforming content and recommend improvements.
- Creative Team Coordination
- Work closely with graphic designers, video editors, content creators and copywriters.
- Provide clear creative briefs for every piece of content.
- Communicate the objective, audience, hook, reference, format and CTA for each content requirement.
- Review creative outputs and provide actionable feedback.




- Ensure the final content aligns with the client’s strategy and brand guidelines.
- Avoid creating content simply for the sake of maintaining a posting frequency.
- Social Media Management
- Manage day-to-day publishing and scheduling of content.
- Optimize captions, hashtags, keywords, CTAs and posting formats.
- Optimize client social media profiles, bios, highlights and other relevant account elements.
- Maintain consistency in publishing schedules.
- Monitor comments, engagement and relevant audience interactions.
- Identify opportunities for real-time/trend-based content.
- Analytics & Performance
- Regularly monitor social media insights and account performance.
- Prepare monthly performance reports.
- Analyze what content is performing and why.
- Identify patterns across reach, engagement, retention, shares, saves and follower growth.
- Convert analytics into actionable recommendations for the next content cycle.
- Conduct regular content audits and competitor analysis.
- Dubai Real Estate Content The majority of our clients operate in Dubai’s real estate market.

You should therefore be comfortable researching and understanding:

- Dubai real estate market
- Off-plan and secondary real estate
- Developers and communities
- Real estate investment audiences
- Luxury/HNI audiences
- Dubai market trends and developments
- Real estate advisors and personal brands

You don’t need to be a real estate expert from day one, but you must be highly comfortable with researching, understanding and translating industry information into engaging social content.

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What We Are Looking For

Must Have

- 3–5 years of hands-on social media experience.
- Proven experience managing social media accounts independently.
- Strong understanding of Instagram and Reels.
- Experience developing social media strategies and content calendars.
- Strong understanding of organic social media growth.
- Good knowledge of social media analytics and insights.
- Strong understanding of content hooks, retention, engagement, shares and saves.
- Experience working with creative/design/video teams.
- Strong communication and coordination skills.
- Excellent research and content ideation ability.
- Ability to manage multiple client accounts simultaneously.




- Strong written English.

Preferred

Experience working with

- Real estate
- Luxury brands
- Personal brands
- Finance/investment
- Hospitality
- Dubai/UAE businesses

Experience managing LinkedIn and TikTok in addition to Instagram will be an advantage.

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The Ideal Candidate

We are looking for someone who can look at an account and say:

“Here is where the account is today, here is what is stopping it from growing, and here is what we should test over the next 30–60 days.”

You should be

- Strategic but hands-on
- Data-driven
- Creative and trend-aware
- Curious and research-oriented
- Proactive rather than dependent on instructions
- Comfortable working with creative teams
- Comfortable managing multiple clients
- Focused on outcomes rather than simply completing a content calendar

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Key Performance Indicators

Your performance will be evaluated based on:

- Organic reach growth
- Non-follower reach
- Engagement rate
- Follower growth
- Reel/content performance
- Shares and saves
- Profile visits
- Content consistency
- Quality of content strategy
- Improvement in account performance over time
- Client objectives and enquiries, where applicable

Important: Viral content is an outcome, not the only KPI. We value sustainable account growth, audience quality and meaningful performance.

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What You’ll Get

- Opportunity to work with Dubai-based real estate brands and professionals
- Exposure to luxury real estate and HNI-focused marketing
- Opportunity to work across multiple social media platforms
- Collaboration with a creative team
- Ownership of client social media strategies
- Opportunity to build expertise in AI-powered content and modern digital marketing
- Remote working environment
- Performance-based growth opportunities

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Compensation

₹35,000–₹50,000/month

Final compensation will depend on experience, portfolio, demonstrated account-growth results and strategic capability.

Performance incentives may be offered based on defined KPIs.

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How to Apply

Please share

- Updated CV
- Portfolio / case studies
- Social media accounts you have managed
- Examples of accounts you have grown
- Before-and-after growth data, wherever available
- 2–3 examples of your best-performing content
- Current/expected salary
- Notice period

Candidates without demonstrated hands-on social media experience may not be considered.

Selection Process

Application → Portfolio Screening → Strategy/Case Study Task → Interview → Final Selection

Work Location: Remote

📌 Social Media Strategist & Growth Manager (India)
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