Location: Kanhashantivanam

Experience: 3–6 years

About the Role

We are looking for a creative, data-driven and results-oriented Social Media Strategist, Content Creator & Performance Marketer to lead our digital presence across social media platforms.

The ideal candidate should be able to combine strong strategic thinking, compelling content creation and performance marketing expertise to build brand awareness, grow communities and deliver measurable business results.

Key Responsibilities1. Social Media Strategy

- Develop and execute comprehensive social media strategies aligned with overall brand and business objectives.
- Manage content strategy across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Develop monthly content calendars and platform-specific strategies.
- Identify emerging trends, formats, creators and opportunities relevant to the brand.
- Drive follower growth, engagement, reach and community building.
- Monitor competitors and industry trends and translate insights into actionable ideas.
- Develop strategies around campaigns, launches, events and important brand moments.

2. Content Creation

- Ideate and develop engaging content across Reels, videos, carousels, static posts, stories, blogs and other digital formats.
- Write compelling captions, scripts, hooks, headlines and campaign copy.
- Conceptualise short-form video and Reel ideas based on current trends and brand objectives.
- Work closely with designers, videographers, photographers and agencies to execute content.
- Participate in shoots and provide creative direction wherever required.




- Develop content that balances brand storytelling, education, engagement, trends and conversion.
- Repurpose long-form content into platform-specific social media assets.

3. Performance Marketing

- Plan, execute and optimise paid campaigns across Meta, Google, YouTube, LinkedIn and other relevant platforms.
- Develop audience targeting, campaign structures, creatives and media plans.
- Manage budgets and optimise campaigns for reach, engagement, leads, conversions and other defined KPIs.
- Conduct A/B testing of creatives, audiences, messaging and landing pages.
- Analyse campaign performance and continuously improve CPC, CPM, CTR, CPL, CPA and ROAS.
- Work with creative teams to develop high-performing ad creatives.
- Track campaign performance and provide regular reports with actionable insights.

4. Analytics & Reporting

- Monitor social media and paid-media performance on a regular basis.
- Track key metrics including reach, impressions, engagement, follower growth, video views, website traffic, leads and conversions.
- Prepare monthly performance reports and identify trends and opportunities.
- Use insights from analytics to improve future content and campaigns.
- Establish clear KPIs for individual campaigns and ongoing social media activity.

5.



Influencer & UGC Marketing

- Identify and collaborate with relevant influencers, creators and brand advocates.
- Develop influencer and UGC campaigns to increase reach, credibility and engagement.
- Create briefs for creators and manage campaign execution.
- Track influencer/UGC performance and ROI.
- Integrate UGC, offline events and on-ground activations into the digital strategy where relevant.

Required Skills

- Solid understanding of social media platforms, algorithms and content formats.
- Excellent content ideation and storytelling skills.
- Strong copywriting and communication skills.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Understanding of social media analytics and performance marketing metrics.
- Ability to interpret data and convert insights into actionable strategies.
- Strong understanding of short-form video and Reels.
- Experience with content calendars and campaign planning.
- Basic understanding of SEO, Google Analytics/GA4 and conversion tracking.
- Strong project management and coordination skills.
- Ability to work independently as well as with creative and marketing teams.

Key Performance Indicators (KPIs)

- Social media reach and engagement
- Follower/community growth
- Content performance and video views
- Website traffic generated through social media
- Lead generation and conversion
- Cost per lead / acquisition
- Paid media ROI / ROAS
- Campaign performance
- Influencer/UGC performance
- Overall improvement in digital brand visibility

Work Location: In person

📌 Social Media Strategist | Content Creator | Performance Marketer (Shamshabad)
🏢 Heartfulness Education Trust
📍 Shamshabad