What Youll Own

1.

Social Media

Strategy

- Own Vedam's social media strategy across Instagram, LinkedIn, YouTube and other relevant platforms.

- Build and execute monthly and quarterly content strategies aligned with brand and business goals.

- Define content pillars, formats, narratives and platform-specific strategies.

- Build a robust understanding of Vedam's audience and what makes the brand relevant to students, parents and the larger tech ecosystem.

- Track content performance and continuously improve the strategy based on audience behaviour and insights.

2. Storytelling & Content

- Be the storytelling brain behind Vedam's content.

- Identify interesting stories from campus, students, faculty, leadership, technology, achievements and everyday moments.

- Turn raw information, events and achievements into compelling narratives.

- Develop concepts for reels, long-form videos, student stories, founder content, campus content and brand campaigns.

- Develop and guide scripts, hooks, captions and creative narratives.

- Push the team beyond generic education-category content and build a distinctive Vedam voice.

- Stay on top of cultural moments, trends and formats that can be relevant to the brand.

3.

Brand

Building

- Help shape and strengthen Vedam's brand identity across digital and offline touchpoints.

- Ensure consistency in brand voice, messaging, visual language and storytelling.

- Work closely with leadership to translate business priorities into strong brand communication.

- Identify opportunities for brand moments, campaigns, partnerships and topical conversations.

- Build a brand that has relevance beyond admissions and promotional communication.

4. Team Leadership

- Lead and manage a team of social media, content, design,



video and production professionals.

- Set briefs, priorities, timelines and quality benchmarks for the team.

- Review content and provide clear creative direction and feedback.

- Build efficient workflows from ideation briefing production publishing analysis.

- Mentor team members and help improve their creative and strategic capabilities.

- Coordinate with freelancers, agencies, creators and production partners wherever required.

5. Campaigns & Integrated Marketing

- Conceptualise and execute campaigns across social, digital, campus and offline channels.

- Work closely with performance marketing to ensure brand and acquisition communication work together.

- Collaborate with PR, partnerships, admissions and campus teams on key initiatives.

- Own social media communication for launches, events, student achievements, admissions cycles and major brand moments.

6.

Content

Production

- Work closely with DOPs, editors, designers, photographers and creators to develop high-quality content.

- Build content calendars and production plans across campuses.

- Ensure the team has a strong pipeline of content rather than operating on last-minute requirements.

- Be comfortable getting into the details — from the campaign idea and script to the final edit, thumbnail and caption.

- Maintain a high creative bar across everything that goes out from the brand.

7. Analytics & Growth

- Own social media performance and reporting.

- Track reach, engagement, watch time, retention, CTR, follower growth and other relevant metrics.

- Translate performance data into actionable content and brand insights.

- Experiment with new formats, platforms and storytelling approaches.

- Balance brand-building with measurable business outcomes.

📌 Social Media Manager (Gurugram)
🏢 Sunstone Education
📍 Gurugram