We are looking for a Social Media Manager who understands social media trends, knows how to create engaging content, and can turn ideas into content that people want to watch, share, and engage with. You will be responsible for developing and executing DCC's social media strategy while also driving organic audience growth, website traffic, enquiries and qualified leads through our digital channels.

Key Responsibilities

- Develop and execute a creative and result-oriented social media strategy for Delhi Chai Cafe.
- Manage DCC's social media accounts and maintain a consistent brand voice and visual identity.
- Create and manage monthly/weekly content calendars.
- Develop creative ideas for Reels, Stories, Posts, Carousels, Campaigns and other digital content.
- Stay updated with the latest social media trends, formats, sounds, memes and emerging content opportunities.
- Generate and nurture organic leads through the company's website and social media channels by implementing content-led strategies, improving audience engagement, driving qualified traffic and converting digital interactions into enquiries.

Develop strategies to increase organic reach, we bsite visits, enquiries,



followers and meaningful audience engagement without relying solely on paid promotions.

- Optimise social media content and calls-to-action to encourage users to visit the website, enquire, contact the business or take relevant actions.
- Coordinate with photographers, videographers, designers, influencers and other creative partners when required.

Plan and execute social media campaigns for current launc hes, offers, festivals, events and brand promotions.

- Monitor comments, messages and audience engagement and ensure timely responses.
- Collaborate with the marketing and operations teams to capture engaging content from DCC outlets.
- Track social media and website performance using relevant analytics and prepare regular performance reports.
- Analyse reach, engagement, website traffic, leads, follower growth, enquiries and content performance to identify opportunities for improvement.
- Explore influencer collaborations and relevant brand partnerships to expand DCC's organic reach and customer base.
- Ensure all content aligns with Delhi Chai Cafe's brand guidelines and overall marketing objectives.

Pay: ₹18,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Manager (Kolkata)
🏢 FBCH
📍 Kolkata