– Digital Marketing, Social Media & Creative Design

Industry: B2B EdTech / SaaS

Role: Digital Marketing, Social Media & Creative Design Executive

Location: Remote

Experience: 2–5 Years

Employment Type: Full-time

About the Role

We are looking for a creative and performance-driven Digital Marketing & Social Media professional who can also independently handle graphic design and digital creatives.

The candidate will be responsible for building our digital presence, creating engaging content and creatives, managing social media, and supporting B2B lead generation for our EdTech/SaaS solutions targeting schools and educational institutions.

Key Responsibilities

Digital Marketing

- Plan and execute digital marketing campaigns for B2B EdTech products.
- Manage campaigns across Google, Meta, LinkedIn, and other relevant platforms.
- Support B2B lead generation and conversion campaigns.
- Conduct basic SEO, keyword research, website optimization, and content marketing.
- Track campaign performance, leads, CPL, engagement, and conversions.
- Analyse competitors and identify new digital marketing opportunities.

Social Media

- Manage LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
- Develop and maintain a monthly social media/content calendar.
- Create engaging posts, reels, carousels, videos, stories, and campaign content.
- Develop content specifically targeting schools, principals, educators, school owners, and education decision-makers.
- Monitor trends and implement relevant social media campaigns.
- Improve brand visibility and engagement across digital channels.

Creative Design

- Design social media posts, banners, brochures, presentations, advertisements, email creatives, and marketing collaterals.
- Create LinkedIn carousels, Instagram creatives, reels/thumbnails, event creatives, and campaign visuals.
- Maintain consistent brand guidelines across all digital platforms.




- Work closely with the sales and marketing teams to create creatives for lead-generation campaigns.
- Adapt existing designs into different formats and sizes for various platforms.

Required Skills
- 2–5 years of experience in Digital Marketing / Social Media / Creative Design.
- Experience in B2B marketing preferred.
- Experience in EdTech, SaaS, School ERP, LMS, Education, or a technology company is an advantage.
- Strong understanding of LinkedIn and B2B social media marketing.
- Hands-on experience with Canva is required.
- Knowledge of Photoshop, Illustrator, Figma, or similar design tools will be an advantage.
- Basic knowledge of Google Ads and Meta Ads.
- Basic SEO and Google Analytics/GA4 knowledge.
- Strong content creation and copywriting skills.
- Good understanding of visual design, typography, layouts, and branding.
- Ability to use AI tools for content creation, design, and marketing.

Preferred Candidate

We prefer candidates who have worked with B2B EdTech, SaaS, School ERP, LMS, or other technology companies.

Candidates should be comfortable handling both marketing execution and creative production, rather than depending completely on a separate designer for day-to-day requirements.

Key Performance Indicators

- Qualified B2B leads generated
- Social media growth and engagement
- Campaign performance and CPL
- Website traffic and conversions
- Content reach and engagement
- Quality and turnaround time of marketing creatives
- Organic visibility and SEO performance
- Marketing-qualified leads generated for the sales team

Ideal Candidate

Someone who can think like a marketer, create like a designer, and execute independently — from planning a campaign to creating the creative, publishing it, running the campaign, and analysing the results.

Job Type: Full time

Pay: ₹20,000.00 - ₹50,000.00 per month

Application Question(s)

- Do you have experience with design tools like Canva, Photoshop, or video editing apps? If yes, please mention.
- Do you have a personal laptop and a stable internet connection (Wi-Fi)?

Experience:
- Edtech B2B: 1 year (Required)

Work Location: Remote

📌 Social Media Manager (India)
🏢 eduTinker
📍 India