SAMRAT INTERIORS PVT. LTD.

- SOCIAL MEDIA MARKETING EXECUTIVE

Location: B-35, I.D.C, Mehrauli-Gurgaon Road, Opposite Sector-14, Gurugram, Haryana, 122001.

Company Overview – Samrat Interiors Pvt. Ltd./ Rococo Milano

Samrat Interiors and Rococo Milano operate under the same parent umbrella (Samrat Interiors Pvt. Ltd.), serving as a premier, end-to-end powerhouse for home design and furniture retailing in India. Together, they cater to different spectrums of high-end home styling:

Samrat Furniture & Interior: Founded in 1975, this heritage division focuses on custom furniture manufacturing, bespoke interior design, carpentry craftsmanship, modular solutions, and luxury home textiles (like curtains and linens).

Rococo Milano: Launched as a dedicated luxury label by Samrat, this arm acts as an experiential retail showroom featuring a massive 30,000 sq. ft. flagship space. It focuses primarily on minimalist, contemporary, and imported European or Italian-inspired furniture and statement home decor.

Combined, they provide complete turnkey residential and commercial styling services, blending native hand-crafted quality with international designer aesthetics.

About the Role

We are looking for a creative, proactive and result-oriented Social Media Executive with 2–3 years of experience in Social Media Marketing, Content Planning, Influencer Marketing and Brand Management. The ideal candidate should have hands-on experience managing social media platforms, coordinating with influencers, planning campaigns, creating content strategies and analysing social media performance. The candidate should be able to independently manage day-to-day social media activities and take ownership of influencer collaborations from research and outreach to execution and reporting.

Key Responsibilities

1. Social Media Management

- Manage the brand's social media presence across Instagram, Facebook, LinkedIn and other relevant platforms.
- Plan and maintain a monthly social media content calendar.
- Develop content ideas for Reels, Stories, Carousels, Static Posts and other formats.
- Coordinate with graphic designers, video editors, photographers and content teams for timely content production.
- Write engaging captions, hooks, CTAs and social media copy.
- Ensure consistent brand tone, visual identity and communication across platforms.
- Schedule and publish content according to the content calendar.
- Monitor comments, DMs, mentions and overall community engagement.
- Stay updated with Instagram trends, formats, sounds and content trends.

2. Influencer Marketing





- Plan and execute influencer marketing campaigns for the brand.
- Research and identify relevant nano, micro, macro and premium influencers based on the brand's target audience.
- Build and maintain an influencer database with contact details, audience demographics, engagement rates and past collaborations.
- Handle influencer outreach, negotiation, briefing and coordination.
- Negotiate commercials, deliverables, timelines and usage rights with influencers.
- Share detailed campaign briefs and ensure influencers understand the brand and campaign objectives.
- Coordinate product deliveries, shoot schedules and content submissions.
- Follow up with influencers to ensure content is delivered within deadlines.
- Review influencer content before publishing and ensure brand guidelines are followed.
- Track influencer campaign performance, including reach, impressions, engagement, views, clicks and conversions.
- Maintain records of influencer collaborations and campaign costs.
- Identify long-term influencer relationships and potential brand ambassadors.

3. Social Media Marketing & Campaigns

- Develop social media strategies based on business and marketing objectives.
- Plan campaigns around product launches, festive occasions, offers, new collections and brand initiatives.
- Coordinate with the performance marketing team to align organic and paid social campaigns.
- Identify opportunities to increase reach, engagement, followers and website traffic.
- Analyse competitor social media strategies and identify content opportunities.
- Test new content formats and creative concepts to improve performance.

4. Content & Creative Coordination

- Develop creative briefs for designers, photographers and video editors.
- Participate in photoshoots and content production planning.
- Ensure content is aligned with the brand's positioning and target audience.
- Review creatives before publishing for quality, messaging and brand consistency.
- Generate current content concepts based on trends, competitors, customer behaviour and platform performance.

5. Analytics & Reporting

- Track weekly and monthly social media performance.
- Prepare reports covering:
- Reach




- Impressions
- Engagement
- Followers growth
- Reel views
- Profile visits
- Website clicks
- Leads/conversions
- Influencer campaign performance
- Analyse what content is performing and recommend improvements.
- Track ROI and cost-effectiveness of influencer campaigns.
- Present monthly insights and recommendations to the marketing team.

Required Skills

- 2–3 years of hands-on experience in Social Media Marketing and Influencer Marketing.
- Strong understanding of Instagram and Facebook.
- Practical experience in influencer research, outreach and campaign management.
- Strong communication and negotiation skills.
- Good understanding of social media trends and content formats.
- Excellent copywriting and caption-writing skills.
- Strong creative thinking and ability to develop new content ideas.
- Experience working with designers, photographers and video editors.
- Good understanding of social media analytics and performance metrics.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong organisational and follow-up skills.

Preferred Candidate

We are looking for someone who is hands-on and execution-oriented, not someone who only manages posting. The ideal candidate should be able to:

* Plan → Execute → Coordinate → Analyse → Optimise social media campaigns.

- Independently manage influencer collaborations from finding the influencer to final content delivery.
- Understand what type of content works for different audiences.
- Identify trends early and convert them into relevant brand content.
- Communicate confidently with influencers and negotiate collaborations.
- Take ownership of the brand's social media presence and growth.

Key Performance Indicators (KPIs)

- Growth in social media reach and engagement.
- Growth in followers and quality of audience.
- Reel views and content performance.
- Consistency and quality of content execution.
- Number and quality of relevant influencer collaborations.
- Influencer campaign reach, engagement and conversions.
- Cost per influencer collaboration and campaign ROI.
- Website traffic/leads generated through social media.
- Timely execution of monthly content calendars and campaigns.

Education

Bachelor's degree in Marketing, Mass Communication, Digital Marketi

How to Apply

Interested candidates may send their updated resume to:

Email: [email protected]

Contact HR (Manya Verma) : (phone hidden)

Pay: ₹22,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Executive (Gurugram)
🏢 Samrat Interiors
📍 Gurugram