JOB DESCRIPTIONSocial Media Strategy & Account ManagernLocation: Delhi NCR | Gurgaon | Noida

nExperience: 3–6 years

nEmployment Type: Full-time

nFunction: Social Media Strategy | Client Servicing | Account Management | Creative Coordination

About the RolenWe are looking for a Social Media Strategy & Account Manager who can combine strategic thinking, social media knowledge, client management and strong execution skills .

nThis person will be responsible for taking an account from understanding the client's business and developing the strategy to coordinating the creative team and ensuring final delivery.

nThis is not a coordination-only or forwarding role .

nThe person should be able to understand what the client needs, develop a strategic direction, create a strategy deck, present it to the client, brief the creative team, manage timelines, take feedback and ensure the work gets delivered.

The Core WorkflownClient Understanding → Strategy → Strategy Deck → Client Presentation → Brief → Creative Team → Follow-up → Quality Check → Client Feedback → Revision → Approval → Delivery

nYou will own this entire cycle.

KEY RESPONSIBILITIES1.

Client

Servicing & Account Managementn

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- Act as the primary point of contact for assigned clients.
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- Understand the client's business, objectives, audience, challenges and expectations.
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- Build strong and professional client relationships.
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- Conduct client calls and meetings independently.
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- Take clear and comprehensive briefs.
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- Convert client requirements into actionable internal briefs.
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- Keep clients updated on project progress and timelines.
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- Manage expectations around scope, timelines and revisions.
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- Handle client feedback professionally and constructively.
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- Identify potential issues before they become client escalations.
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- Take ownership of the account from brief to final delivery.
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2.

Social Media

Strategyn

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- Develop social media strategies aligned with the client's business and communication objectives.
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- Understand the client's brand positioning, audience and category.
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- Conduct basic competitor, category and audience research .
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- Identify relevant social media opportunities and trends.
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- Develop:
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- Content pillars
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- Communication territories
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- Platform strategies
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- Content themes
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- Campaign ideas
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- Content formats
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- Monthly content calendars
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- Understand how content needs to differ across Instagram, LinkedIn, Facebook, YouTube and other relevant platforms.
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- Use performance insights and learnings to improve future content strategies.
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3.

Strategy

Decks & PresentationsnThe candidate should be comfortable creating strategy decks independently , not simply presenting decks created by someone else.

nResponsibilities include:

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- Creating client strategy presentations in PowerPoint / Google Slides .
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- Structuring a strategy logically around:
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nBusiness Objective → Audience → Insight → Strategy → Communication Idea → Content Pillars → Execution → Content Calendar → KPIs

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- Turning research and insights into clear recommendations.
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- Creating visually clear and persuasive presentations.
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- Presenting strategies to clients.
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- Explaining the rationale behind recommendations.
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- Handling questions and feedback during presentations.
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- Revising the strategy based on client inputs.
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The candidate should be able to answer:“If we give you a new client tomorrow, can you understand the brief, develop a social media strategy and create a presentation that you can take to the client?” 4.

Social Media

ManagementnThe candidate should have a strong practical understanding of social media, including:

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- Instagram
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- LinkedIn
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- Facebook
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- YouTube
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- Reels / short-form video
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- Carousels
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- Static posts
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- Stories
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- Captions and copy
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- Hashtags / discoverability
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- Content calendars
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- Social media trends
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- Engagement
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- Basic social media analytics
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nThe candidate should understand what makes content relevant, engaging and appropriate for each platform .

- Creative Team CoordinationnYou will work closely with:

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- Copywriters
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- Graphic Designers
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- Video Editors
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- Motion Designers
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- Photographers / Production Teams
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- Strategy Team
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- Other internal stakeholders
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nResponsibilities include:

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- Briefing the creative team clearly.
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- Explaining the objective and context behind the brief.
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- Setting clear deadlines.
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- Following up proactively.
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- Tracking deliverables.
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- Identifying bottlenecks.
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- Coordinating dependencies between copy, design and video.
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- Ensuring everyone knows what needs to be delivered and by when.
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- Escalating issues early.
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- Ensuring the team delivers against the client commitment.
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We are looking for someone who does not simply say:“I have forwarded the client's message to the designer.”nWe need someone who says:

“I have understood the requirement, briefed the designer, followed up on the work, reviewed the first version, incorporated the feedback and taken it to final approval.” 6. Quality ControlnBefore anything goes to the client, the Account Manager should review the work.

nCheck for:

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- Alignment with the brief
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- Brand consistency
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- Correct messaging
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- Grammar and spelling
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- Visual quality
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- Content relevance
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- Platform suitability
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- Accuracy of information
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- Correct formats and dimensions
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- Client requirements
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- Overall quality
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nThe client should not be the first quality-control checkpoint.

- Client Feedback & Revision Managementnn
- Receive and understand client feedback.
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- Ask questions when feedback is unclear.
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- Distinguish between subjective and actionable feedback.
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- Convert feedback into a clear internal brief.
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- Coordinate revisions with the creative team.
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- Review revised work before sending it back to the client.
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- Maintain version control.
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- Ensure feedback does not get lost between client and team.
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- Follow through until final approval.
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8. Deadline & Delivery ManagementnThis is a critical part of the role.

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- Maintain account-wise project trackers.
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- Track every deliverable from brief to final approval.
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- Ensure committed deadlines are met.
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- Follow up proactively with the team.
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- Identify delays before they happen.
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- Communicate potential delays to the client in advance.
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- Escalate internally when required.
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- Take ownership of getting work across the finish line.
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nIf a deliverable is committed for today , the Account Manager is expected to own the delivery — even when there are challenges within the team.

nThe role requires someone who is comfortable working in a fast-paced agency environment where client commitments matter.

- Reporting & Account Managementnn
- Maintain content calendars.
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- Maintain project and delivery trackers.
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- Track client approvals and pending feedback.
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- Prepare regular status updates.
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- Coordinate client review meetings.
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- Document important client discussions and decisions.
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- Track campaign and social media performance.
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- Use insights to make recommendations for future content.
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WHO WE ARE LOOKING FORnWe are looking for someone who is:

Strategic nCan understand a business problem and turn it into a meaningful communication and social media strategy.

Social Media Savvy nUnderstands platforms, formats, content behaviour and trends.

Client-Friendly nCan communicate confidently with clients, manage expectations and handle feedback professionally.

Creatively Aware nCan understand good copy, design, video and storytelling — and give useful feedback to the creative team.

Highly Organised nCan manage multiple clients, projects, deadlines and people simultaneously.

Proactive nDoesn't wait for someone to tell them that a deadline is approaching.

Accountable nTakes ownership when something goes wrong instead of simply blaming the team.

A Strong Communicator nCan translate:

nClient language → Internal brief → Creative output → Client presentation A Doer nSomeone who gets things done.

EXPERIENCEn3–6 years of experience in one or more of:

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- Social Media Account Management
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- Social Media Strategy
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- Digital Marketing
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- Client Servicing
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- Advertising / Creative Agency
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- Digital Agency
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- Brand Management
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- Content Strategy
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nAgency experience will be an advantage.

SKILLS REQUIREDSocial Median

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- Social media strategy
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- Content planning
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- Content calendars
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- Platform understanding
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- Content formats
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- Social media trends
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- Basic analytics
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Strategynn
- Audience understanding
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- Competitor research
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- Category research
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- Content pillars
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- Communication strategy
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- Campaign thinking
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- KPI development
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Client Servicingnn
- Client communication
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- Briefing
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- Presentation
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- Feedback management
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- Expectation management
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- Conflict resolution
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Executionnn
- Team coordination
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- Timeline management
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- Quality control
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- Project tracking
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- Revision management
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- Delivery management
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Presentationnn
- PowerPoint
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- Google Slides
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- Strategy decks
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- Client presentations
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WHAT SUCCESS LOOKS LIKEnA successful Account Manager at AVW should ensure:

nThe client doesn't have to chase you.

nThe creative team knows exactly what needs to be done.

nFeedback doesn't get lost.

nDeadlines don't come as surprises.

nQuality is checked before work reaches the client.

nProblems are identified early.

nAnd committed work gets delivered.

THE IDEAL CANDIDATEnSocial Media Savvy + Strategic Thinker + Client-Friendly + Creatively Aware + Highly Organised + Solid at Execution

nIn one line:

We are looking for someone who can understand the client, build the strategy, create the deck, manage the creative team and make sure the job gets done. n

📌 Social Media Account Manager (New Delhi)
🏢 AVW Storytellers
📍 New Delhi