Department: Service / Marketing

Designation: Service Marketing Executive

Industry: Automobile / Toyota Dealership

Location: Bharat Toyota – KR Puram - https://maps.app.goo.gl/c7f6FwmTf8Hk8N5C7

Reports To: Service Marketing Manager / Service Manager

Job Purpose To promote Bharat Toyota’s service packages, periodic maintenance programs, value-added services and customer offers to existing and prospective customers, with the objective of increasing service bookings, customer retention, workshop visits and service revenue.

Key Responsibilities

- Promote Bharat Toyota service packages, periodic maintenance packages and other after-sales offerings to existing customers.
- Contact customers through telephone calls, WhatsApp, SMS and other approved communication channels to generate service leads and bookings.
- Follow up with customers whose vehicles are due for periodic service, repair or maintenance.
- Explain the benefits, inclusions, validity and pricing of service packages clearly to customers.
- Generate additional service opportunities such as annual maintenance packages, extended warranty, value-added services, accessories, detailing and other approved dealership offerings.
- Maintain and regularly follow up on customer databases, service due lists, lost customers and pending service leads.
- Coordinate with Service Advisors to convert marketing leads into confirmed workshop appointments.
- Conduct service package campaigns, customer calling campaigns and promotional activities as directed by the dealership.
- Identify customers who have not visited the workshop for an extended period and initiate customer retention / reactivation campaigns.
- Support service camps, customer meets, promotional events and dealership-level service marketing activities.
- Coordinate with the CRM, Service and Sales teams to ensure effective customer communication and lead conversion.
- Record all customer interactions, leads,



follow-ups, appointments and conversions accurately in the CRM / DMS or designated tracker.
- Monitor campaign performance and provide regular reports on calls made, leads generated, appointments booked, conversions and revenue generated.
- Collect customer feedback regarding service packages and promotional offers and communicate relevant feedback to the Service Manager.
- Ensure all communication with customers follows Toyota and Bharat Toyota brand guidelines and approved pricing/offers.
- Achieve assigned monthly targets for service package sales, service bookings, customer retention and revenue generation.

Key Performance Indicators (KPIs)

- Service package sales
- Service package revenue
- Service appointments generated
- Lead-to-appointment conversion
- Appointment-to-invoice conversion
- Customer reactivation
- Repeat workshop visits
- Number of customer calls/follow-ups
- Campaign response and conversion rate
- Additional service revenue generated

Skills & Competencies

- Good communication and convincing skills
- Customer relationship and follow-up skills
- Sales and service marketing orientation
- Ability to explain automobile service packages in simple terms
- Positive telephone etiquette
- Basic knowledge of automobile servicing and maintenance
- Customer retention and lead-conversion skills
- MS Office / Excel and CRM/DMS knowledge
- Ability to work with targets and follow-up schedules
- Good coordination with Service Advisors and workshop teams

Qualification & Experience

Qualification: Graduate / Diploma preferred.

Experience: 1–3 years in automobile service marketing, customer relationship management, telecalling, service sales, dealership CRM or a similar customer-facing role. Freshers with strong communication and sales aptitude may also be considered.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits

- Health insurance
- Leave encashment
- Life insurance
- Provident Fund

Work Location: In person

📌 Service Marketing Executive (Bengaluru)
🏢 Bharath Toyota
📍 Bengaluru