27 Sep
|
Skillmate Global Marketing Agency
|
Bengaluru
27 Sep
Skillmate Global Marketing Agency
Bengaluru
Company: Skillmate Global Pvt. Ltd.
Location: Indiranagar, Bangalore
Work Mode: Onsite / Work From Office
Working Days: Monday to Saturday
Experience: 3–5 years
Joining: Immediate joiners preferred
Healthcare SEO Experience: Mandatory
Digital Marketing Agency Experience: Mandatory
About the RoleSkillmate Global Pvt. Ltd. is looking for an experienced SEO Manager with strong hands-on expertise in SEO, Technical SEO, Local SEO, Healthcare SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
The candidate must have mandatory hands-on experience working with healthcare clients, specifically clinics and/or hospitals, as well as prior experience working in a digital marketing/SEO agency environment.
The ideal candidate should have experience independently managing multiple client accounts and should be capable of planning, executing, optimizing, and reporting on SEO campaigns from end to end.
The candidate should have a strong understanding of healthcare search intent, location-based searches, service-specific keywords, Google Business Profile optimization, E-E-A-T principles, and the evolving landscape of AI-powered search.
Mandatory Experience1. Healthcare SEO Experience – MandatoryCandidates must have practical, hands-on SEO experience working with healthcare clients, specifically clinics and/or hospitals.
Experience should ideally include
- Clinic SEO
- Hospital SEO
- Doctor/medical qualified SEO
- Local SEO for healthcare businesses
- Google Business Profile optimization for clinics and hospitals
- Healthcare service-page optimization
- Location-based healthcare keywords
- Appointment and lead-focused SEO
- Healthcare content optimization
- Healthcare competitor analysis
- E-E-A-T implementation
- Medical search-intent analysis
Candidates without hands-on Healthcare SEO experience with clinics or hospitals will not be considered.
- Digital Marketing Agency Experience – MandatoryCandidates must have prior experience working in a digital marketing agency, SEO agency, performance marketing agency, or similar client-service environment.
The candidate should have experience:
- Managing multiple client SEO accounts simultaneously
- Handling SEO campaigns across different clients and locations
- Communicating with clients regarding SEO performance and strategy
- Preparing monthly SEO reports and presenting insights
- Managing SEO deliverables, timelines, and priorities
- Coordinating with content writers, developers, designers, social media teams, and account managers
- Conducting client-specific competitor and keyword research
- Developing customized SEO strategies based on individual client objectives
- Taking ownership of SEO campaigns from onboarding through execution and optimization
- Handling client requirements, revisions, feedback, and campaign priorities
Candidates with only in-house SEO experience and no prior agency/client-account management experience will not be considered. Key Responsibilities
- Develop and execute comprehensive SEO strategies for multiple healthcare clients, including clinics and hospitals.
- Take end-to-end ownership of SEO campaigns from strategy and implementation to reporting and optimization.
- Manage On-Page, Off-Page, Technical, Local, and Healthcare SEO.
- Develop and execute Local SEO strategies for clinics, hospitals, doctors, and healthcare businesses across different locations.
- Manage and optimize Google Business Profiles (GBP/GMB) for healthcare clients.
- Conduct keyword research based on search volume, competition, search intent, location, and healthcare services.
- Conduct competitor analysis and identify opportunities for organic growth.
- Develop and execute AEO strategies to improve visibility across answer engines and featured search results.
- Develop and execute GEO strategies to improve brand visibility across AI-powered search and generative AI platforms.
- Optimize healthcare websites and content for traditional search engines, answer engines, and AI-powered search platforms.
- Conduct comprehensive technical SEO audits covering crawling, indexing, site architecture, Core Web Vitals, schema, redirects, canonicalization, and other technical factors.
- Develop SEO-friendly content strategies, content briefs, topic clusters, and content structures.
- Optimize website pages, service pages, doctor profiles, landing pages, blogs, metadata, headings, URLs, and internal linking.
- Develop location-based SEO strategies for clinics and hospitals targeting specific cities, areas, and service locations.
- Plan and execute effective off-page SEO and link-building strategies.
- Monitor keyword rankings, organic traffic, leads, appointments, conversions, and other SEO KPIs.
- Analyze performance using Google Search Console, GA4, GBP insights, and SEO tools.
- Prepare monthly SEO reports covering performance trends, key insights, challenges, and actionable recommendations.
- Conduct regular competitor research and identify new keyword, content, and Local SEO opportunities.
- Collaborate with content writers, account managers, social media teams, designers, and website developers.
- Coordinate with content teams to ensure healthcare content follows SEO best practices and search intent.
- Stay updated with Google algorithm updates, SEO trends, AI search developments, AEO/GEO developments, and changes in user search behavior.
- Manage SEO deliverables, priorities, and timelines across multiple client accounts.
- Guide and mentor SEO Executives and interns when required.
Mandatory Skills & ExperienceCandidates must have hands-on knowledge of:
- SEO
- Healthcare SEO
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
- AEO – Answer Engine Optimization
- GEO – Generative Engine Optimization
- Google Business Profile / GMB Optimization
- Keyword Research & Search Intent
- Competitor Analysis
- Content SEO
- Internal Linking
- Schema Markup
- Technical SEO Audits
- SEO Analytics & Reporting
- E-E-A-T principles
- Client & Account Management
- Multi-account SEO Campaign Management
ToolsExperience with the following tools is preferred:
- Google Search Console
- Google Analytics 4 (GA4)
- Google Business Profile
- SEMrush
- Ahrefs
- Ubersuggest
- Screaming Frog
- Google Keyword Planner
- Google Trends
- Looker Studio or similar reporting tools
- Other SEO, analytics, crawling, reporting, and AI search tools
Regional Language Skills – Added AdvantageKnowledge of regional Indian languages will be an added advantage, particularly for candidates working on Local SEO and healthcare accounts.
Knowledge of languages such as:
- Kannada
- Hindi
- Tamil
- Telugu
- Malayalam
- Marathi
- Bengali
will be considered a plus. Candidates who understand how regional-language searches and local search behavior influence healthcare discovery will have an advantage.
Candidate ProfileWe are looking for someone who:
- Has 3–5 years of hands-on SEO experience.
- Has mandatory hands-on Healthcare SEO experience with clinics and/or hospitals.
- Has mandatory prior experience working in a digital marketing/SEO agency.
- Has experience managing multiple client accounts simultaneously.
- Can independently take ownership of SEO projects and client accounts.
- Has practical, hands-on SEO experience rather than only theoretical knowledge.
- Has strong expertise in Healthcare SEO and Local SEO.
- Understands how search is evolving from traditional Google Search to AI-powered search and answer engines.
- Can develop strategies and execute campaigns independently.
- Has experience working directly with clients and handling campaign requirements.
- Can manage multiple campaigns, deadlines, and deliverables simultaneously.
- Has strong analytical and problem-solving skills.
- Can translate SEO data into actionable strategies.
- Can communicate SEO strategies, recommendations, and performance clearly.
- Proactively identifies opportunities instead of simply executing assigned tasks.
- Has strong attention to detail and ownership.
- Can collaborate effectively with content, development, social media, and account management teams.
- Is comfortable working onsite from our Indiranagar office, Monday to Saturday.
Work DetailsPosition: SEO Manager – Healthcare SEO
Location: Indiranagar, Bangalore
Work Mode: Onsite / Work From Office
Working Days: Monday to Saturday
Experience: 3–5 years
Healthcare SEO Experience: Mandatory – Clinics & Hospitals
Digital Marketing Agency Experience: Mandatory
Regional Language: Added advantage
Joining: Immediate joiners preferred
📌 SEO Manager | AEO | GEO | Local SEO ( Healthcare SEO) (Bengaluru)
🏢 Skillmate Global Marketing Agency
📍 Bengaluru