Role Summary

We are looking for an experienced SEO & Digital Marketing Specialist to drive organic growth, improve search visibility, and generate quality traffic and leads through SEO, GEO (Generative Engine Optimization), and LLM-focused search strategies.

Key Responsibilities

- Develop and execute SEO strategies to improve organic rankings, traffic, and leads.
- Handle keyword research, competitor analysis, On-Page, Off-Page, Technical, and Local SEO.
- Drive backlink building, digital PR, link acquisition, and domain authority growth.
- Optimize website content, landing pages, internal linking, and overall site structure.
- Conduct regular SEO audits and identify technical and content opportunities.
- Manage and improve Google Business Profile and Local SEO.
- Develop GEO strategies to improve brand visibility across AI-powered search and generative search platforms.
- Work on LLM/AI search visibility and brand mentions across AI-generated search results.
- Optimize content for AI search engines, answer engines, and conversational search.
- Plan SEO-focused content based on search intent, topical authority, and keyword opportunities.
- Monitor rankings, organic traffic, backlinks, brand mentions, and search visibility using Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar tools.




- Identify ranking/traffic drops and implement corrective strategies.
- Stay updated with Google algorithm updates, SEO trends, GEO, LLM optimization, and evolving search behaviour.
- Prepare regular SEO performance reports and insights for management.

Required Skills
- 3–5 years of hands-on SEO experience.
- Strong knowledge of Technical, On-Page, Off-Page, Local SEO, and Backlinking.
- Practical understanding of GEO and LLM/AI search optimization.
- Robust knowledge of keyword research, content SEO, and search intent.
- Experience with Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar tools.
- Understanding of website structure, indexing, crawling, internal linking, and basic HTML.
- Strong analytical and problem-solving skills.
- Ability to independently manage SEO strategy and execution.

Preferred
- Experience in healthcare, medical devices, home healthcare, or service-based businesses is a plus.
- Experience working on GEO/AI search visibility and LLM-focused SEO.
- Knowledge of content marketing and digital PR.

Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field. Pay: ₹300,000.00 - ₹500,000.00 per year

Benefits

- Health insurance
- Provident Fund

Work Location: In person

📌 SEO & Digital Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 Healthy Jeena Sikho
📍 Sahibzada Ajit Singh Nagar