Creative Strategist and Campaigns Manager

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nRole Overview

nWe’re looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

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nRoles and Responsibilities:

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- Lead creative strategy for brand campaigns, digital series, and social-first content pieces
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- Build content calendars, channel strategies, and creative decks that align with business objectives
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- Translate briefs into sharp, actionable content ideas across genres and formats
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- Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
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- Analyze platform trends, audience behavior, and content performance to optimize content plans
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- Craft and refine brand voice guidelines tailored for video content
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- Present strategies and campaign ideas to clients and internal teams
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- Contribute to pitch decks and creative proposals for new business opportunities
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nQualifications:

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- Have 4–7 years of experience in
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- strategy, digital marketing, or agency-side creative planning
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- Have worked on brand campaigns, digital content, or social media storytelling
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- Can balance creativity with analytics, using performance data to inform strategy
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- Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.
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- Know how to brief creators, copywriters, and video teams effectively
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- Are comfortable presenting and owning rooms, client-facing experience is a plus
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- Stay updated with trends, meme culture, and emerging formats in digital content
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nBonus Points:

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- Background in video content, branded storytelling, or influencer-led campaigns
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- Experience working with fashion, fintech, or lifestyle brands
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- Robust copywriting or scripting abilities
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nEmployment Type: Full Time (Work from office)

nLocation: Andheri East

📌 Senior Strategist (Mumbai)
🏢 Dentsu Amp
📍 Mumbai