: Senior Sales Officer

Position: Senior Sales Officer

Department: Sales

Location: Patna , Muzaffarpur, Gaya, Katihar

Experience: 3–10 years in FMCG sales

Employment Type: Full-time

Job Summary

Keya Foods is looking for a results-driven Senior Sales Officer to drive sales growth, strengthen distributor and retailer relationships, and expand market presence across the assigned territory. The role will be responsible for achieving sales targets, managing distribution, improving product visibility, and developing new business opportunities.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Manage and develop relationships with distributors, wholesalers, retailers, and key outlets.
- Ensure effective distribution and availability of Keya Foods products across the territory.
- Identify new market opportunities and onboard new distributors, retailers, and institutional customers.
- Execute company sales strategies, promotions, schemes, and visibility initiatives.
- Conduct regular market visits to monitor sales, stock availability, pricing, competitor activity, and merchandising.
- Ensure proper product placement and visibility at retail outlets.
- Track primary and secondary sales and take corrective actions where required.
- Manage distributor stock levels and minimize stock-outs and ageing inventory.
- Monitor competitor products, pricing, promotions, and market activities and share relevant market intelligence.
- Coordinate with distributors and internal teams for order processing, dispatches, collections, and issue resolution.
- Ensure timely collection of outstanding payments as per company policy.
- Prepare regular sales reports, market visit reports, and sales forecasts.
- Train, guide,



and support sales representatives or field sales personnel where applicable.
- Maintain strong relationships with important customers and address service-related concerns promptly.
- Ensure compliance with company policies, sales processes, and reporting requirements.

Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales targets
- Primary and secondary sales growth
- Numeric and weighted distribution
- New outlet and distributor acquisition
- Product availability and visibility
- Collection efficiency and outstanding control
- Territory-wise market growth
- Sales productivity and market coverage

Candidate Profile
- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
- 3–6 years of relevant experience in FMCG sales, preferably in food, spices, packaged foods, or related categories.
- Strong understanding of distributor and retail sales channels.
- Positive knowledge of the assigned territory and local market.
- Strong communication, negotiation, and relationship-management skills.
- Ability to work independently and achieve targets under deadlines.
- Good analytical and reporting skills.
- Proficiency in MS Excel and basic sales reporting tools.
- Willingness to travel extensively within the assigned territory.
- Valid two-wheeler driving licence and access to a two-wheeler preferred.

Core Competencies
- Territory Management
- Distributor Management
- Retail Sales
- Business Development
- Negotiation Skills
- Market Intelligence
- Team Coordination
- Customer Relationship Management
- Target Orientation
- Problem Solving

Pay: ₹9,917.22 - ₹40,000.00 per month

Benefits

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Senior Sales Officer (Patna)
🏢 Keya Foods International
📍 Patna