Responsibilities:

- Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives.
- Handle and optimize accounts with monthly ad spends of ₹20 Lakhs+ per account.
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
- Analyze campaign performance using Google Analytics (GA4) and advertising platform dashboards.
- Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score, providing actionable insights.
- Allocate and manage campaign budgets efficiently to maximize returns.
- Perform A/B testing on creatives, ad copies, landing pages, and audience segments to improve performance.
- Stay updated with the latest platform trends, updates, and digital marketing best practices.
- Manage multiple client accounts while ensuring timely execution, reporting, and performance optimization.




- Lead and manage a team of Performance Marketing Executives, providing guidance, reviewing campaign performance, and ensuring timely execution.

Requirements

- 3+ years of hands-on experience in Performance Marketing.
- Proven experience managing Lead Generation and E-commerce advertising campaigns.
- Strong expertise in Google Ads, Meta Ads,
- Experience managing ad spends of ₹20 Lakhs+ per month for individual client accounts.
- Solid understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Experience with keyword research, audience segmentation, and campaign optimization.
- Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions.
- Ability to manage multiple client accounts, budgets, and deadlines effectively.
- Prior experience working in a Digital Marketing Agency is preferred.

Location: HSR Layout, Bangalore(Onsite)

📌 Senior Performance Marketing Execuitve (Bengaluru)
🏢 Brandshark
📍 Bengaluru