Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization.
Major Responsibilities
Campaign Execution
- Build and deploy email campaigns with proper segmentation, QA, and activation workflows
- Maintain and expand multi-step nurture/triggered campaign frameworks
- Execute A/B tests (variants, audience sampling, statistical significance)
- Manage landing page + form creation, publishing, and validation
Program Setup & Activation
- Design and launch web form programs (guides, reports, whitepapers) using templated frameworks
- Execute content syndication (API integrations, manual uploads)
- Own standardized event programs (regional, webinar, virtual, in-person)
- Configure audience segmentation using smart lists, filters, and manual exclusions
Data & Operations
- Validate, normalize, and process MQL and non-MQL data uploads
- Maintain data quality standards and hygiene protocols
- Document and audit program performance and lead flows
Third-Party Integrations
- Adapt and execute email programs across third-party platforms
- Manage API-driven syncs and manual data exchanges
Required Skills
- 3+ years Marketo platform experience (or equivalent marketing automation)
- Proficiency in segmentation, lead scoring, and workflow design
- Solid Excel/SQL for data validation
- Campaign management and QA mindset
Nice-to-Have
- Marketo Certified Expert (MCE)
- Experience with Salesforce/CRM integration
- HTML email literacy
- Event management platform experience