1. Sales Strategy &
- Revenue Growth

- Develop and execute sales plans for the Private Label portfolio in line with annual
- business targets.

- Drive achievement of assigned sales, revenue and profitability targets for PL
- products.

- Analyse sales trends, category performance, product mix and store-level
- performance to identify growth opportunities.

- Develop plans to increase PL contribution to overall retail sales.

- Monitor sales performance through regular MIS, dashboards and business reviews.

- Identify underperforming categories/SKUs and implement corrective action plans.

1. Private Label Portfolio &
- Market Penetration

- Drive sales growth across key PL categories including Wellness, Personal Care, OTC and Ethical Medicines.

- Increase PL product penetration across retail stores and improve the percentage of customer bills containing PL products.

- Develop and implement shelf-substitution strategies to encourage movement from low-margin third-party products to suitable PL alternatives.

- Identify category gaps and opportunities for expansion of the PL portfolio.

- Track product-wise, category-wise and store-wise sales velocity and recommend appropriate actions.

1. Store Execution &
- Trade Activation

- Work closely with Retail Operations to ensure effective implementation of PL sales initiatives across stores.

- Drive in-store promotions, product visibility, cross-merchandising and tactical sales campaigns.

- Ensure appropriate shelf visibility, planogram adherence and effective POSM placement.

- Develop store-level activation plans to improve PL product visibility and consumer offtake.

- Monitor execution of promotional activities and evaluate their impact on sales.

1. Frontline Team Engagement &
- Product Knowledge





- Coordinate with Retail Operations to strengthen product knowledge and activeselling capabilities of pharmacists, store managers and frontline employees.

- Develop and support PL product training initiatives.

- Monitor the impact of training and product awareness initiatives on store-level PL sales.

- Encourage frontline teams to recommend relevant PL alternatives to customers.

1. New Product Development &
- Product Lifecycle

- Work with NPD, Sourcing, Marketing and other stakeholders to identify potential recent

- PL products based on market demand and sales trends.

- Provide sales and market inputs for new product development.

- Support successful launch and distribution of new PL SKUs across the retail network.

- Track new product performance during the initial launch period and recommend corrective actions where required.

- Monitor product lifecycle, sales velocity and SKU performance.

1. Marketing &
- Brand Activation

- Coordinate with the Brand Marketing team for the development and execution of the annual PL marketing calendar.

- Support BTL activities, digital campaigns, localized promotions and loyalty initiatives.

- Recommend promotional strategies based on category and store-level sales data.

- Monitor Marketing ROI and sales impact of PL promotional campaigns.

1. Vendor, Supply Chain &
- Inventory Coordination

- Coordinate with Sourcing and Supply Chain teams to ensure adequate availability of high-performing PL SKUs.

- Support vendor evaluation and commercial negotiations where required.





- Monitor stock availability and highlight potential stock-out situations.

- Track inventory levels, slow-moving and non-moving PL products.

- Work with relevant stakeholders to develop liquidation/mitigation plans for nearexpiry and slow-moving inventory.

- Ensure optimum stock availability across warehouses and retail stores.

1. Business Analytics &
- MIS

- Prepare and review regular PL sales MIS covering revenue, growth, category contribution, SKU performance and store-wise performance.

- Analyse sales data to identify trends, gaps and business opportunities.

- Develop actionable insights for management review.

- Track key performance indicators and ensure timely corrective actions.

- Present business performance and growth plans to senior management.

1. Cross-functional Coordination

- Work closely with Retail Operations, NPD, Sourcing, Marketing, Supply Chain,

- Finance and Field Sales teams to ensure seamless execution of PL business plans.

- Coordinate with multiple stakeholders to resolve operational and commercial issues affecting PL sales.

- Drive alignment between product availability, pricing, promotions and storeleve execution.

1. Governance &
- Compliance

- Ensure that PL sales activities are aligned with applicable company policies and regulatory requirements.

- Coordinate with relevant teams to ensure appropriate product documentation, packaging, labelling and regulatory compliance.

- Support quality and compliance initiatives for PL products.

- Ensure adherence to approved pricing, promotional and sales processes.

Pay: ₹1,000,000.00 - ₹1,275,000.00 per year

Benefits

- Cell phone reimbursement

- Health insurance

- Leave encashment

- Life insurance

- Paid sick time

- Paid time off

- Provident Fund

Work Location: In person

📌 Senior Manager – Private Label (PL) Sales (Bengaluru)
🏢 Emami Frank Ross
📍 Bengaluru