We are looking for a results-driven Digital Marketing Specialist with 2-3 years of experience in lead generation, lead conversion, marketing automation, SEO, and SEM. The ideal candidate should have hands-on experience in managing digital campaigns, tracking customer journeys, optimizing conversion rates, and generating qualified leads through multiple digital channels.

The candidate will be responsible for planning, executing, and monitoring digital marketing campaigns aimed at increasing brand awareness, driving website traffic, and generating high-quality business leads.

Key Responsibilities

- Develop and execute lead generation campaigns across digital channels.
- Generate qualified leads through Google Ads, Meta Ads, SEO, SEM, and other digital platforms.
- Improve conversion rates through landing page optimization and CTA enhancements.
- Analyze lead quality and recommend strategies to improve ROI.
- Perform keyword research and competitor analysis.
- Optimize website content for search engine rankings.
- Manage on-page and off-page SEO activities.
- Plan and execute SEM campaigns through Google Ads.
- Monitor keyword performance and website traffic.
- Integrate CRM and marketing tools for better lead tracking.
- Monitor CPC, CTR, CPA, Conversion Rate, and ROI metrics.




- Generate campaign performance reports and dashboards.
- Utilize Google Analytics, Google Tag Manager, and other analytics tools.
- Optimize ad spend to improve lead quality..
- Monitor campaign budgets and performance metrics.

Required Skills

Must Have

- Lead Generation & Lead Conversion
- SEO & SEM
- Google Ads
- Meta Ads (Facebook & Instagram)
- Marketing Automation
- UTM Tracking
- Google Analytics
- Google Tag Manager
- CPC, CTR, CPA Analysis
- Landing Page Optimization
- CTA Optimization
- Campaign Management
- Data Analysis & Reporting

Preferred:
- Knowledge of CRM tools and lead management systems.
- Experience with HubSpot, CRM, Salesforce, or similar platforms.

Qualifications
- Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or related field.
- 2-3 years of proven experience in Digital Marketing.
- Certification in Google Ads, Google Analytics, or Digital Marketing will be an added advantage.

Pay: ₹25,000.00 - ₹40,000.00 per month

Perks

- Provident Fund

Application Question(s):
- Do you have CPC, CTR, CPA Analysis
- Do you expereince in Marketing Automation

Work Location: In person

📌 Senior Digital Marketing Specialist (Chennai)
🏢 Qute Extrusions
📍 Chennai