Content Strategist - Role Overview

We are looking for a creative, strategic, and trend-aware Content Strategist who can translate brand objectives into compelling content strategies, campaigns, and communication ideas. The ideal candidate should have a strong understanding of brands, audiences, social media, digital content, and current cultural trends.

The role involves working closely with copywriters, designers, account managers, and other creative teams to develop and execute meaningful content that strengthens brand presence and drives engagement.

Key Responsibilities -

1. Content Strategy & Brand Communication

- Develop clear and effective content strategies aligned with the brand's objectives, positioning, tone of voice, and target audience.
- Understand the brand's identity, products/services, competitive landscape, and communication goals.
- Identify relevant content opportunities across social media, digital platforms, campaigns, and other communication channels.
- Develop communication frameworks and content pillars that provide consistency across brand touchpoints.
- Ensure all content ideas are aligned with the brand's overall marketing and communication strategy.

1. Content Calendars & Campaign Planning

- Build and manage monthly, quarterly, and campaign-specific content calendars.
- Plan content themes, formats, topics, key messages, and publishing schedules.
- Develop creative concepts for brand campaigns, product launches, seasonal communication, and special occasions.
- Identify opportunities for real-time, topical, and trend-led content.
- Ensure content calendars maintain a balance between brand communication, engagement, education, entertainment, and promotional content.

1. Creative Ideation & Concept Development

- Generate fresh, original, and platform-relevant content ideas.
- Turn client/brand briefs into clear creative concepts and actionable content directions.
- Develop campaign narratives, creative territories, hooks, themes, and communication ideas.
- Think beyond conventional content formats and explore innovative ways to communicate brand messages.
- Develop ideas that are both creatively strong and practical to execute.

1. Audience & Trend Understanding

- Research and understand target audiences, their interests, behaviours, preferences, and content consumption patterns.
- Stay updated with social media trends, cultural conversations, emerging formats, memes, creators, and platform developments.




- Identify trends that are relevant to the brand and convert them into meaningful content opportunities.
- Monitor competitor communication and identify gaps and opportunities for differentiation.
- Use audience and market insights to make content recommendations.

1. Cross-Functional Collaboration

- Work closely with copywriters, graphic designers, video teams, social media teams, and account managers to execute content ideas.
- Provide clear creative briefs and direction to the execution team.
- Collaborate with account teams to understand client requirements and expectations.
- Coordinate with designers and copywriters to ensure the final output reflects the original creative thought.
- Participate in brainstorming sessions and contribute strategic and creative perspectives.
- Review creative executions and provide constructive feedback where required.

1. Client Presentation & Communication

- Present content strategies, campaign ideas, concepts, and calendars confidently to internal teams and clients.
- Clearly articulate the thought process, objective, target audience, and expected outcome behind creative ideas.
- Convert complex briefs into simple, clear, and actionable communication plans.
- Incorporate feedback while maintaining the strategic and creative integrity of the idea.
- Build strong working relationships with clients and internal stakeholders.

1. Content Performance & Optimisation

- Review content performance and identify what is working and what needs improvement.
- Work with social media/performance teams to understand engagement, reach, impressions, and other relevant metrics.
- Use performance insights to improve future content strategies and calendars.
- Experiment with different content formats, hooks, themes, and communication approaches.
- Keep the content strategy agile and responsive to audience behaviour and platform trends.

Key Skills Required
- Strong creative thinking and ideation skills.
- Excellent understanding of social media and digital content.
- Strong written and verbal communication skills.




- Ability to understand brands and translate business objectives into communication ideas.
- Good understanding of audience behaviour and current trends.
- Strong presentation and storytelling skills.
- Ability to create structured content calendars and campaign plans.
- Strong collaboration and interpersonal skills.
- Ability to manage multiple projects and deadlines.
- Solid attention to detail.
- Ability to take a brief and develop it into a clear, executable creative direction.
- Comfortable working in a fast-paced, deadline-driven environment.

Preferred Qualifications & Experience
- Bachelor's degree in Marketing, Advertising, Mass Communication, Journalism, Communications, or a related field .
- Experience in content strategy, social media, advertising, digital marketing, branding, or creative agencies is preferred.
- Candidates with experience handling multiple brands or categories will be an advantage.
- A robust portfolio showcasing content strategies, campaigns, social media ideas, or creative work will be preferred.

What We're Looking For The ideal candidate is someone who is:
- Curious – constantly exploring new trends, formats, platforms, and ideas.
- Strategic – able to connect creative ideas with brand and business objectives.
- Creative – capable of developing fresh and distinctive concepts.
- Audience-focused – understands what makes people engage with content.
- Collaborative – works effectively with creative, account, and execution teams.
- Confident – comfortable presenting and defending ideas.
- Adaptable – able to respond quickly to changing trends and client requirements.
- Execution-oriented – understands that a good idea must also be practical and actionable.

Key Deliverables The person in this role will be responsible for delivering:
- Brand content strategies
- Monthly/quarterly content calendars
- Social media content ideas
- Campaign concepts and creative directions
- Content pillars and communication frameworks
- Creative briefs
- Trend-based content opportunities
- Campaign presentations and pitch decks
- Content recommendations based on audience and performance insights
- Transparent execution directions for copy and design teams

Success in This Role Success will be measured by the ability to consistently develop relevant, creative, strategically sound, and executable content ideas that strengthen brand communication, improve audience engagement, and support the brand's marketing objectives.

📌 Senior Content Strategist (Lucknow)
🏢 Wildpunch Design
📍 Lucknow