27 Sep
|
CloutFlow
|
Gurugram
27 Sep
CloutFlow
Gurugram
About the RoleWe are looking for a Senior Account Manager – Influencer Marketing who can independently manage brand accounts, drive influencer marketing campaigns end-to-end, and build solid relationships with clients and internal stakeholders.
The role requires a strong understanding of influencer marketing, excellent client management skills, commercial awareness, and the ability to manage multiple campaigns simultaneously. The ideal candidate should be comfortable working in a fast-paced agency environment and should have the ability to translate client requirements into effective campaign execution.
Key Responsibilities1. Client & Account Management
- Act as the primary point of contact for assigned brand accounts.
- Build and maintain strong, long-term relationships with clients and key brand stakeholders.
- Understand client objectives, briefs, budgets, timelines, and campaign expectations.
- Drive regular client communication, status updates, reviews, and campaign discussions.
- Identify opportunities for account growth and additional campaign requirements.
- Influencer Campaign Management
- Own influencer marketing campaigns from brief understanding to final execution and reporting.
- Work closely with Planning, Procurement, Strategy, and Creative teams to ensure seamless campaign delivery.
- Ensure the right influencers are shortlisted based on campaign objectives, audience, content category, platform, and budget.
- Manage campaign timelines, deliverables, approvals, content publishing, and post-campaign requirements.
- Ensure campaigns are executed within agreed timelines and quality standards.
- Campaign Strategy & Execution
- Translate client briefs into clear campaign execution plans.
- Contribute to influencer selection, campaign approach, content formats, and execution strategy.
- Review influencer profiles, content quality, audience relevance, and campaign suitability.
- Monitor campaign performance and proactively identify areas requiring optimization.
- Ensure campaign execution remains aligned with the brand's communication and objectives.
- Internal Stakeholder Management
- Coordinate effectively with Planning, Procurement, Operations, Strategy, Creative, and Revenue teams.
- Ensure accurate communication of briefs, deliverables, commercials, timelines, and client expectations.
- Track dependencies and proactively resolve execution challenges.
- Maintain strong internal coordination to ensure smooth campaign delivery.
- Campaign Performance & Reporting
- Monitor campaign progress, deliverables, content approvals, and live posts.
- Coordinate with relevant teams to prepare campaign reports and performance summaries.
- Track key campaign metrics such as reach, engagement, views, impressions, CTR, EMV, and other relevant KPIs.
- Present campaign outcomes and insights to clients wherever required.
- Identify learnings and recommendations for future campaigns.
- Account Growth & Commercial Ownership
- Identify opportunities to expand existing accounts through additional campaigns and services.
- Support upselling and cross-selling opportunities in collaboration with the Revenue/Brand Management team.
- Maintain strong awareness of campaign budgets, commercials, and profitability.
- Contribute to client retention and long-term account growth.
- Take ownership of escalations and ensure timely resolution of client concerns.
Required Skills & Qualifications
- 2–5 years of experience in Influencer Marketing, Account Management, or Client Servicing.
- Strong understanding of the influencer marketing ecosystem across Instagram, YouTube, LinkedIn, and other relevant platforms.
- Proven experience managing multiple brand accounts and campaigns simultaneously.
- Strong client communication and presentation skills.
- Excellent project management and coordination abilities.
- Strong understanding of influencer selection, campaign execution, content deliverables, and performance metrics.
📌 Senior Account Manager- Influencer Marketing (Gurugram)
🏢 CloutFlow
📍 Gurugram