- Solid Communication Skills (customer facing role)
- Technical requirements gathering and architecture sessions with Business and project teams through design, development, testing and deployment.
- Should collaborate with solution architects on functional and technical design specifications while providing subject matter expertise to the Business and developers throughout the engagement.
- Proficiency in HTML, CSS, and Amp script, along with experience in SFMC Rest/Soap APIs.
- Should have hands-on experience, as this role requires significant technical experience and abilities with Salesforce Marketing Cloud and related cloud technologies.
- Should have Salesforce Marketing Cloud Products Knowledge such as Journey Builder, Email Studio, Mobile Studio, and WhatsApp Enablement/Migration, Web Studio etc.
- Knowledge of Personalization (Interaction Studio) and Marketing Cloud Next is an add plus.
- Advanced understanding of marketing automation technology including SFMC ecosystem, data models, common integrations and third-party technology solution