We are looking for a Senior Marketing Automation / CRM Architect with strong hands-on experience in HubSpot and Salesforce Pardot (Marketing Cloud Account Engagement) . The candidate will design scalable marketing automation solutions, lead-to-revenue processes, CRM integrations, and future-state marketing architecture across Marketing, Sales and RevOps.
Key Responsibilities
- Design and architect HubSpot and Pardot/Marketing Cloud Account Engagement solutions.
- Assess current marketing platforms, integrations and processes and define the future-state architecture .
- Design HubSpot–Salesforce integrations , data synchronization and field mapping.
- Architect lead lifecycle, lead scoring, segmentation, nurture journeys and campaign automation .
- Lead solution-design workshops and collaborate with Marketing, Sales, RevOps and Technology stakeholders.
- Perform integration/gap analysis and provide roadmaps and implementation recommendations .
- Establish marketing automation architecture, governance and best practices.
Must-Have Skills
- 10+ years overall IT/CRM experience.
- 10+ years hands-on Pardot / Marketing Cloud Account Engagement .
- 3+ years hands-on HubSpot architecture/implementation.
- Strong Salesforce Sales Cloud and CRM integration experience.
- Solid understanding of marketing automation, lead management, segmentation and nurture programs.
- Experience with APIs, data migration/integration and enterprise CRM architecture.
- Strong stakeholder management and consulting skills.