1.

Sales

Training &

- Development

- Conduct induction and onboarding training for recent sales consultants.

- Deliver regular product, process, and sales-skills training.

- Train sales teams on the complete customer journey, from enquiry generation to vehicle delivery and post-sales follow-up.

- Conduct classroom, workshop, role-play, field, and on-the-job training.

- Develop training programs based on identified competency gaps.

- Conduct refresher training and periodic assessments.

2. Product &

- Automobile Knowledge

- Ensure sales consultants have comprehensive knowledge of:

- Vehicle specifications and features

- Variants and model differentiation

- Pricing and value propositions

- Competitor products

- Finance, insurance, accessories, and exchange processes

- New product launches and updates

- Coordinate with OEM/dealer teams to ensure timely dissemination of product and campaign information.

3.

Sales Skills

Training

Train sales consultants on

- Prospecting and lead generation

- Customer greeting and needs analysis

- Effective questioning techniques

- Product presentation and demonstration

- Test-drive management

- Objection handling

- Negotiation and closing techniques

- Upselling and cross-selling

- Follow-up and lead nurturing

- Customer relationship management

- Referral generation

- Digital lead handling

4. Role Plays &

- Practical Coaching

- Conduct regular role plays based on real customer situations.

- Observe sales consultants during customer interactions and provide constructive feedback.





- Coach team members on improving conversion and customer engagement.

- Identify individual strengths and development areas.

5.

Performance

Analysis

- Analyse sales performance and identify training requirements.

- Track key sales metrics such as:

- Enquiry-to-test-drive conversion

- Test-drive-to-booking conversion

- Booking-to-retail conversion

- Lead response time

- Follow-up effectiveness

- Lost customer reasons

- Customer satisfaction scores

- Work with Sales Managers to create performance improvement plans.

6.

Training

Effectiveness

- Conduct pre- and post-training assessments.

- Measure training effectiveness through assessments, observation, and business KPIs.

- Maintain individual training records and competency reports.

- Prepare periodic training reports for management.

7.

Sales

Process &

- CRM Training

- Ensure sales staff follow prescribed sales processes and CRM practices.

- Train the team on proper lead management, follow-ups, appointment scheduling, and database management.

- Monitor adherence to sales processes and recommend corrective actions.

8. New Model &

- Campaign Training

- Conduct training for current model launches, facelifts, variants, and feature updates.

- Train teams on promotional campaigns, offers, exchange schemes, finance programs, and other sales initiatives.

- Prepare product comparison and competitive selling material where required.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits

- Cell phone reimbursement

- Provident Fund

Work Location: In person

📌 Sales Trainer (Maradu)
🏢 EVM Citroen
📍 Maradu