- Develop and execute B2B lead generation campaigns.
- Identify target companies and key decision-makers.
- Manage LinkedIn content strategy and direct outreach.
- Create compelling content for the recruitment industry.
- Develop case studies and client success stories.
- Support and execute email marketing initiatives.
- Enhance website content and optimize for SEO.
- Track and report on marketing-generated leads.
- Collaborate closely with the Business Development team.
- Analyze campaign performance and provide actionable insights.
- Support employer branding efforts.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Number of marketing-generated meetings booked.
- Volume of website enquiries.
- LinkedIn engagement rates.
- Email campaign performance metrics.
- Content production volume.
- Lead-to-meeting conversion rate.