Key Responsibilities

- Develop and implement sales strategies to achieve revenue, order-book, customer-acquisition, and margin targets.

- Identify and acquire new customers across sectors such as automotive, industrial electronics, consumer electronics, medical devices, energy, telecom, IoT, and defence.

- Build relationships with OEMs, ODMs, startups, product companies, and electronics brands requiring contract manufacturing support.

- Generate leads through customer visits, industry networks, exhibitions, conferences, referrals, and digital channels.

- Manage the complete sales cycle from lead generation and qualification to RFQ, quotation, negotiation, contract closure, and production launch.

- Understand customer product requirements, volumes, timelines, quality standards, certifications, and manufacturing expectations.

- Coordinate with engineering, NPI, sourcing, production, quality, finance, and supply-chain teams for technical feasibility and costing.

- Lead RFQ and quotation activities, including BOM review, process requirements, tooling, testing, packaging, logistics, and commercial assumptions.

- Prepare and present technical-commercial proposals, capability presentations, pricing models, and business cases.

- Negotiate pricing, payment terms, delivery schedules, warranty conditions, and commercial agreements while protecting company margins.

- Arrange customer visits and plant tours to present EMS capabilities, infrastructure, technology, quality systems, and production capacity.

- Maintain a strong sales pipeline and provide accurate weekly and monthly forecasts to management.

- Develop account plans for existing customers and identify opportunities for repeat business, upselling, and cross-selling.

- Act as the primary commercial contact for customers during quotation, development, onboarding, and initial production stages.





- Ensure smooth handover of won projects to program management, operations, and customer-service teams.

- Monitor customer forecasts, demand plans, product roadmaps, and capacity requirements.

- Track market trends, competitor activities, pricing levels, and emerging opportunities in the EMS industry.

- Maintain updated records of leads, opportunities, RFQs, quotations, customer meetings, and closures in the CRM.

- Resolve commercial issues and coordinate internally to address customer concerns in a timely manner.

Qualification

- Bachelors degree in Electronics, Electrical, Instrumentation, Industrial Engineering, Business Administration, or a related field.

- MBA in Marketing, Sales, or Business Development will be an added advantage.

Required Experience

- 6–12 years of experience in EMS, PCB assembly, electronics manufacturing, contract manufacturing, or electronic components.

- Experience in selling PCB assembly, box-build assembly, testing, turnkey manufacturing, or related services.

- Robust exposure to OEM/ODM customer acquisition, RFQ management, costing, negotiation, and business closure.

- Experience in handling B2B industrial and technology customers is preferred.

Required Skills

- Strong understanding of SMT, through-hole assembly, PCB assembly, box-build, testing, inspection, and NPI processes.

- Knowledge of BOM, AVL, DFM/DFA, tooling, testing requirements, and manufacturing feasibility.

- Strong commercial acumen with the ability to evaluate pricing, costing, margins, and profitability.

- Excellent customer-management, presentation, negotiation, and communication skills.

- Good understanding of CRM, sales pipeline management, forecasting, and sales reporting.

- Ability to work effectively with engineering, operations, quality, procurement, and finance teams.

- Willingness to travel frequently for customer meetings, exhibitions, plant visits, and business development activities.

📌 Sales Manager (Ahmedabad)
🏢 Waaree Energies
📍 Ahmedabad