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- NATIONAL SALES MANAGER / SALES MANAGER – SCIENTIFIC INSTRUMENTS
- Company: Advance Research Instruments Company (ARICO)Location: Delhi / NCRTerritory: PAN IndiaIndustry: Scientific & Analytical Laboratory Instruments

About the Role-

- We are looking for a dynamic, experienced and result-oriented Sales Manager to lead our PAN-India sales team for scientific and analytical laboratory instruments.
- The candidate will be responsible for planning, guiding and monitoring the sales team, achieving consolidated sales targets, developing key customers, handling important enquiries independently and driving business growth across India.
- The ideal candidate should have a strong understanding of industrial laboratory applications and established contacts in industries such as Thermal Power, Sugar, Cement, Iron & Steel, Commercial Testing Laboratories, Essential Oils & Fragrance and other process industries.
- Key Responsibilities
- 1. PAN-India Sales Leadership
- · Lead and manage the PAN-India sales team.
- · Allocate territories, customers and targets to team members.
- · Prepare monthly, quarterly and annual sales plans.
- · Take ownership of the consolidated sales target of the entire team.
- · Develop strategies to achieve and exceed assigned targets.

2. Team Planning & Monitoring

· Review the performance and activities of the sales team on a weekly basis.

· Monitor enquiries, quotations, follow-ups, pending cases, orders and lost opportunities.

· Guide team members on strategy, customer handling and closing of important cases.

· Identify gaps in individual performance and take corrective action.

· Ensure systematic follow-up of all important enquiries and quotations.

3. Key Customer & Important Case Handling

· Personally visit and handle high-value, strategic and technically/commercially important cases.

· Develop and maintain strong relationships with key decision-makers.

· Make regular PR visits to important customers, consultants, EPC companies and major industrial establishments.

· Build long-term relationships with existing and potential customers.





4. Independent Sales & Negotiation

· Independently handle important enquiries from lead generation to order closure.

· Conduct commercial negotiations and close orders independently.

· Support team members in negotiations and closing difficult or high-value cases.

· Participate in customer meetings, technical discussions and commercial negotiations wherever required.

5. Industry & Market Development

· Develop new customers and markets across India.

· Strengthen business in:

o Thermal Power Plants & Chemistry Laboratories o Sugar Mills o Cement Plants o Iron & Steel Plants o Commercial / NABL Testing Laboratories o Essential Oils & Fragrance Industry o Other industrial and analytical laboratories

· Identify new applications and opportunities for the company's products.

· Develop relationships with consultants, EPC companies, laboratories, procurement teams and key industry decision-makers.

6. Sales Reporting & Review

· Maintain a clear pipeline of enquiries and opportunities.

· Submit regular sales forecasts and reports to management.

· Review territory-wise and product-wise sales performance.

· Analyse reasons for delayed or lost orders and formulate action plans.

· Ensure proper CRM / sales data maintenance by the team.

7. Coordination with Management & Other Departments

· Coordinate with Management, Technical, Application, Production and Service teams for successful order execution.

· Communicate market feedback, competitor information, customer requirements and pricing trends to management.

· Provide inputs for product development and new product opportunities based on market requirements.

Candidate Profile-

· Experience:



Preferably 8–15 years of relevant sales experience in scientific / analytical / laboratory instruments or related industrial equipment.

· Solid experience in B2B industrial sales.

· Experience dealing with Thermal Power, Sugar, Cement, Iron & Steel, Testing Laboratories or similar industries will be highly preferred.

· Should have an established network of industrial customers and decision-makers.

· Proven experience in leading and managing a sales team.

· Strong negotiation and order-closing skills.

· Should be capable of independently handling high-value sales cases.

· Excellent communication, presentation and interpersonal skills.

· Should be willing to undertake extensive PAN-India travel.

· Should be commercially mature, proactive and highly target-oriented.

· Ability to understand technical products and explain their applications to customers.

Key Competencies-

· Sales Team Leadership

· Target Planning & Achievement

· Key Account Management

· Industrial B2B Sales

· Negotiation & Closing

· Customer Relationship Management

· Business Development

· Market Intelligence

· Team Coaching & Mentoring

· Sales Forecasting & Pipeline Management

· Strategic Customer Visits

· Excellent Communication & Presentation Skills

Performance Expectations-

- The selected candidate will be expected to:
- LEAD THE TEAM → PLAN THE BUSINESS → DEVELOP THE MARKET → HANDLE KEY CUSTOMERS → CLOSE IMPORTANT CASES → DRIVE THE TEAM TOWARDS THE CONSOLIDATED TARGET
- This is a hands-on leadership position. The candidate should be capable of both leading the sales team and personally converting important business opportunities.
- Compensation
- Salary: Commensurate with experience and proven sales performance.
- Performance-linked incentives: Attractive incentives linked to achievement of individual and consolidated team targets.
- Salary -50 to 90 k
- Experience -10 to 15 yers

Pay: ₹50,000.00 - ₹90,000.00 per month

Work Location: In person

📌 SALES MANAGER – SCIENTIFIC INSTRUMENTS (Okhla Phase I)
🏢 Advance Research Instruments
📍 Okhla Phase I