The Sales Manager will be responsible for leading and managing the sales operations of the ice cream business within the assigned territory. The role involves achieving sales targets, expanding market presence, managing distributors and dealers, developing retail networks, and leading the sales team to drive revenue growth and customer satisfaction.

Key Responsibilities

1. Sales & Business Development

- Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.
- Drive sales growth across assigned territories and market segments.
- Identify new business opportunities and expand the company's market presence.
- Develop recent outlets, distributors, dealers, and institutional customers.
- Monitor market trends, competitor activities, pricing, and customer preferences.

2. Team Management

- Lead, motivate, and monitor the performance of Sales Officers, Sales Executives, and other field sales personnel.
- Set individual and team sales targets and ensure timely achievement.
- Conduct regular field visits and provide guidance and coaching to the sales team.
- Review daily sales reports, productivity, route coverage, and outlet performance.
- Ensure effective manpower utilization and territory allocation.

3. Distributor & Dealer Management

- Develop and maintain strong relationships with distributors, dealers, and key retailers.
- Monitor distributor-wise sales,



stock levels, outstanding payments, and market coverage.
- Ensure proper product availability and distribution across the assigned territory.
- Coordinate with distributors to improve secondary sales and outlet penetration.

4. Retail & Market Expansion

- Increase numeric distribution and product visibility across retail outlets.
- Identify potential markets and develop new sales territories.
- Ensure proper placement, display, branding, and visibility of ice cream products.
- Strengthen relationships with key accounts and high-volume outlets.

5. Sales Planning & Reporting

- Prepare sales plans and forecasts based on market potential and historical performance.
- Analyze sales data and identify areas for improvement.
- Submit daily, weekly, and monthly sales reports to management.
- Track target versus achievement and implement corrective measures where required.

6. Stock & Product Availability

- Coordinate with the supply chain, dispatch, and logistics teams to ensure timely product availability.
- Monitor inventory levels at distributor and market points.
- Minimize stock shortages, excess inventory, damages, and product expiry.
- Ensure proper handling and storage of frozen products throughout the distribution chain

Pay: ₹32,000.00 - ₹36,000.00 per month

Work Location: In person

📌 Sales Manager (Bengaluru)
🏢 LAZZA ICE CREAMS
📍 Bengaluru