Senior Manager / Head – Sales

Location: Noida / Hybrid/In Office

Industry: FMCG / D2C / Retail / Distribution / Q-Commerce

Experience: 6–12 years

Role Type: Full-time / Senior Leadership

About BrandPort & Our Work Culture

BrandPort is a fast-growing, approximately one-year-old startup focused on helping consumer brands build and scale their presence across offline retail, Modern Trade, distribution and Q-Commerce.

As an early-stage company, we are looking for professionals who are comfortable working in a startup environment and enjoy building processes, teams and business opportunities from the ground up.

This is not a role limited to managing an established sales setup. The candidate will be expected to take ownership, work independently, solve problems hands-on, build relationships, create new opportunities and drive execution.

About the Role

BrandPort is looking for an experienced Senior Manager / Head – Sales to lead sales growth and channel expansion for emerging and established FMCG/D2C brands. The role will be responsible for building and executing sales strategies across General Trade (GT), Modern Trade (MT), Specialty Retail, Pharmacy, Q-Commerce and other relevant channels.

Key Responsibilities

- Sales Strategy & Business Growth

· Develop and execute sales strategies aligned with brand and business objectives.

· Own monthly, quarterly and annual sales targets.

· Identify new markets, channels and business opportunities for brand expansion.

· Build plans for market penetration, retail expansion and revenue growth.

- Distribution & Channel Expansion

· Build and scale distributor, super-stockist and retail networks across India.

· Identify and onboard new distributors and channel partners.

· Drive distribution coverage, productivity, availability and sales through the channel.

· Identify distribution gaps and develop effective routes-to-market.

- General Trade & Retail Sales

· Drive retail penetration, availability and visibility across key markets.

· Develop and manage relationships with distributors, retailers and sales partners.

· Drive secondary sales, retailer engagement and trade schemes.





· Monitor market execution and ensure achievement of channel targets.

- Modern Trade & Key Accounts

· Develop and manage relationships with contemporary trade and large retail chains.

· Drive new listings, assortment expansion, shelf visibility and sales growth.

· Lead commercial discussions, negotiations and account-level business planning.

· Identify opportunities for expansion across modern trade and specialty retail.

- Q-Commerce & E-Commerce

· Drive brand expansion across platforms such as Blinkit, Zepto, Instamart, BigBasket and Amazon.

· Work with relevant teams to improve visibility, availability and sales.

· Coordinate demand planning, inventory and replenishment requirements.

· Identify opportunities for growth through digital commerce channels.

- Team Leadership & Performance Management

· Build, manage and mentor sales teams, regional sales teams and channel resources.

· Set clear targets, KPIs and performance metrics.

· Review team performance regularly and drive accountability.

· Coach team members to improve productivity and execution.

- Business Planning & Reporting

· Prepare sales forecasts, business plans and channel-wise growth plans.

· Track primary and secondary sales and identify gaps against targets.

· Monitor trade spends and channel profitability.

· Provide regular MIS, market feedback and business updates to management.

- Client & Stakeholder Management

· Work closely with brand founders, management teams and internal stakeholders.

· Understand client business objectives and translate them into actionable sales plans.

· Coordinate with marketing, operations, supply chain and finance teams.

· Build long-term relationships with clients, distributors and key channel partners.





Key Skills & Competencies

· Strong FMCG sales and distribution experience

· GT, MT and retail channel management

· Distributor and channel partner development

· Q-Commerce / E-Commerce understanding

· Sales strategy and business development

· Key account management and negotiation

· Revenue and target ownership

· Team leadership and performance management

· Strong communication and stakeholder management

· Market mapping and expansion planning

· Strong analytical and reporting skills

Qualifications & Experience

· MBA/PGDM preferred

· 6–12 years of relevant experience in FMCG, D2C, retail, distribution or consumer brands

· Proven track record of achieving sales targets and expanding distribution

· Experience in managing sales teams and channel partners

· Strong understanding of Indian retail and distribution ecosystem

· Willingness to travel extensively as required

Who Will Fit Well

· Comfortable working in a young, fast-paced startup environment.

· Enjoys building new markets, channels and sales networks from scratch.

· Can work with limited hand-holding and take end-to-end ownership.

· Comfortable with ambiguity and changing priorities.

· Has an entrepreneurial and “get things done” mindset.

· Willing to be hands-on with sales, client meetings, market visits and channel development.

· Can build processes while simultaneously delivering business results.

· Enjoys working closely with founders and senior management.

· Comfortable travelling and meeting clients, distributors and retail partners as required.

Important: BrandPort is an early-stage startup. Candidates should be comfortable with a rapid-paced, hands-on environment, high ownership, evolving processes and working closely with the founders.

What We Are Looking For A hands-on sales leader who can build the sales engine, open new channels, develop distribution, manage key accounts and lead teams, while taking ownership of overall business growth for BrandPort’s client brands.

Pay: ₹40,658.85 - ₹69,286.96 per month

Work Location: In person

📌 Sales Head (Noida)
🏢 BrandPort.in
📍 Noida