Company Description BMR Equipment India Pvt. Ltd. is an authorized dealer for LiuGong India Pvt. Ltd., serving the regions of Delhi NCR, Haryana, Punjab, and Himachal Pradesh. The company has been supplying LiuGong construction and earthmoving equipment such as wheel loaders, motor graders, hydraulic excavators, soil compactors, and dozers for over 10 years in this territory.

With a strong regional presence and long-standing partnerships, BMR focuses on reliable product delivery and customer service. Candidates joining BMR will be part of a growing organization in the heavy equipment sector with opportunities to work closely with leading global machinery brands.

Role Description The Sales Head role is a full time, on-site position based in Punjab, India.

The Sales

Head will lead regional sales operations, including developing and executing sales strategies, managing key customer accounts, and expanding market presence for LiuGong equipment in assigned territories. Day-to-day responsibilities include supervising the sales team, setting sales targets, tracking performance, and ensuring effective lead generation and conversion. The role involves coordinating with OEM partners, overseeing pricing and proposals, conducting client visits and product demonstrations, and addressing customer queries and concerns.

The Sales





Head will also collaborate with service and operations teams to ensure customer satisfaction, support after-sales activities, and provide regular sales forecasts and reports to senior management.

Qualifications

- Proven experience in sales leadership, preferably in heavy equipment, construction machinery, or industrial products.
- Strong skills in sales strategy development, territory management, and key account management.
- Ability to build and maintain customer relationships, conduct negotiations, and close complex deals.
- Competence in forecasting, budgeting, and using CRM or sales management tools.
- Effective communication, presentation, and interpersonal skills for internal and external stakeholder engagement.
- Experience leading, mentoring, and motivating sales teams to achieve targets.
- Understanding of the construction and infrastructure market in North India is highly beneficial.
- Bachelor’s degree in Business, Engineering, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Willingness to travel frequently within assigned territories and visit client sites.
- Ability to work in a fast-paced environment, make data-informed decisions, and manage multiple priorities.

📌 Sales Head (Punjab)
🏢 BMR Equipment India
📍 Punjab