Role Profile: Marketing Executive

Position Overview: As a Marketing Executive in the GENSET (Generator Set) industry, you will be responsible for developing and implementing marketing strategies to promote after-sale services for generators.

Your role involves understanding customer needs, creating compelling marketing campaigns, and collaborating closely with sales and service teams to ensure customer satisfaction and loyalty.

Key Responsibilities:

- Market Research and Analysis:

- Conduct market research to identify trends, customer preferences, and competitors' activities in the GENSET after sale service industry.

- Analyze data to assess market opportunities and customer segments.

- Marketing Strategy Development:

- Develop comprehensive marketing strategies to promote GENSET after sale services.

- Identify key messaging and positioning strategies to differentiate our services in the market.

- Collaborate with product management to align marketing strategies with service offerings.

- Campaign Planning and Execution:

- Plan and execute marketing campaigns across various channels (digital, print, events) to reach target audiences.

- Create content for marketing materials, including brochures, websites, social media etc.

- Monitor campaign performance and adjust strategies as needed to optimize results.

- Lead Generation and Conversion:

- Generate leads through targeted campaigns and initiatives.

- Work closely with the sales team to convert leads into customers, focusing on after-sale service agreements.

- Customer Relationship Management:

- Build and maintain strong relationships with existing customers to ensure satisfaction and retention.





- Develop strategies to upsell and cross-sell after-sale services to existing customers.

- Brand Management:

- Maintain and enhance the company’s brand image in the after-sale service sector.

- Ensure all marketing efforts align with the company's brand guidelines and values.

- Performance Tracking and Reporting:

- Track key performance metrics related to marketing campaigns and initiatives.

- Prepare regular reports for management on marketing results, ROI, and effectiveness.

Skills and Qualifications:

- Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field. A background in engineering or technical fields related to generators is advantageous.

- Experience: Proven experience in marketing, preferably in the industrial or after-sale service sectors.

Experience with B2B marketing is highly desirable.

- Analytical Skills: Ability to interpret data and trends, with robust analytical skills to inform marketing strategies.

- Communication Skills: Excellent verbal and written communication skills. Ability to create compelling marketing content and presentations.

- Digital Marketing Knowledge: Familiarity with digital marketing tools and techniques, including SEO, SEM, social media, and email marketing.

- Team Player: Ability to collaborate effectively with cross-functional teams, including sales, service, and product management.

- Problem-Solving Skills: Capacity to identify issues and implement solutions quickly and effectively.

- Customer Focus: Strong understanding of customer needs and ability to develop strategies that enhance customer satisfaction and loyalty.

Pay: ₹10,000.00 - ₹22,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Sales executive (Rohtak)
🏢 Royal Power Solutions
📍 Rohtak