BUSINESS DEVELOPMENT ENGINEER

New Account Development | Industrial Electrical & Automation

Company

Leapfrog Engineering Services Limited

Location

Bengaluru

Experience

3–5 years

Employment Type

Full-time

Role Purpose

We are looking for a proactive, self-driven Business Development Engineer who can open new customer accounts, create qualified opportunities and build a disciplined sales pipeline. The role will support the existing Business Development team, particularly in gaining entry into new industrial customers and converting early-stage engagement into active opportunities.

Key Responsibilities

· Identify and prospect new industrial customers, OEMs, panel builders, EPC companies, consultants and system integrators.

· Generate leads through market mapping, cold calling, email outreach, LinkedIn, references, networking and field visits.

· Secure initial customer meetings and introduce Leapfrog’s capabilities across Electrical, Automation, Instrumentation, HVAC, Fire & Safety and Strategic Business solutions.

· Qualify opportunities by understanding customer requirements, decision-makers, budget, timeline, competition and next actions.

· Develop new accounts from first contact through enquiry, proposal, technical discussion, negotiation and order conversion.

· Maintain consistent follow-up discipline and move opportunities through the sales funnel without waiting only for incoming enquiries.

· Create account maps covering procurement, engineering, projects, plant leadership, consultants and other key stakeholders.

· Coordinate with Application Engineering, Estimation and domain teams for timely and accurate techno-commercial offers.

· Participate in site visits, product presentations, technical discussions and commercial negotiations.





· Maintain complete and timely CRM updates covering customer contacts, prospect stage, value, probability, next action and expected closure date.

· Prepare weekly activity and pipeline updates covering prospecting, meetings, qualified opportunities, proposals and conversions.

· Monitor target industries, competitor activity, upcoming projects and customer investment plans.

· Support senior Business Development colleagues in opportunity generation, customer penetration and cross-domain selling.

Target Industry Exposure

· Industrial automation

· Electrical products and switchgear

· Panel builders and system integrators

· OEM sales

· Electrical distribution

· Instrumentation and control products

· Industrial components, drives, cables, enclosures, relays or protection products

Must-Have Experience

· 3–5 years of B2B technical sales or business development experience in industrial electrical, automation or related products.

· Demonstrated experience in prospecting, cold calling, customer visits and new-account development.

· Ability to explain at least one customer personally developed from first contact to first order.

· Experience maintaining a sales pipeline and CRM with clear next actions and follow-up dates.

· Comfort engaging OEMs, industrial customers, consultants, EPCs, panel builders or system integrators.

· Willingness to travel and spend substantial time meeting customers.





Education

· Diploma or BE/BTech in Electrical, Electronics, Instrumentation, Automation or a related engineering discipline preferred.

· Strong candidates with relevant industrial technical-sales experience will also be considered.

Skills & Behavioural Competencies

· Strong interpersonal and customer-engagement skills

· Clear verbal and written communication

· Persistent and disciplined follow-up

· Proactive, energetic and self-driven approach

· Ability to work independently and with cross-functional teams

· Curiosity and willingness to learn engineered solutions

· Commercial awareness and negotiation ability

· Professional presentation and relationship-building capability

· Resilience and comfort with customer rejection or delayed responses

Success Measures

Are Prospecting

New calls, targeted outreach and customer meetings

New-account development

New accounts opened and stakeholders mapped

Pipeline creation

Value and quality of qualified opportunities created

Follow-up discipline

Timely next actions and CRM updates

Opportunity progression

Meetings converted into enquiries, proposals and orders

Customer coverage

Industrial customers, OEMs, EPCs, consultants and panel builders engaged

Why Join Leapfrog

· Opportunity to move from product selling to integrated engineered-solution selling.

· Exposure to larger industrial opportunities and multiple technology domains.

· Direct interaction with senior business leaders, domain specialists and application teams.

· Career growth linked to new-account development, pipeline creation and demonstrated business outcomes.

Interested candidates based in Bangalore only may share their profile.

📌 Sales Engineer / Senior Sales Engineer - Bangalore (Bengaluru)
🏢 LEAPFROG ENGINEERING SERVICES
📍 Bengaluru