B2B Capital Equipment Sales | Industrial Machinery Sales | Manufacturing Customers | Coimbatore

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nABOUT REGENT BIO-CHEM

nRegent Bio-Chem, headquartered in Coimbatore, is an industrial technology company providing industrial cleaning machines, advanced cleaning and surface-technology chemicals, application engineering, and service-led solutions for manufacturing industries across India.Through our strategic partnership with Bio-Circle Surface Technology GmbH, Germany , we bring proven German technology, engineering standards and application expertise to the Indian market. Our solutions combine industrial cleaning machines, chemistry, application engineering and service to solve manufacturing and surface-technology challenges. As we expand our industrial cleaning machine business, we are looking for an experienced Capital Equipment Sales professional to develop the Coimbatore market .

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nABOUT THE ROLE

nWe are looking for an Industrial Sales Engineer / Capital Equipment Sales professional who has hands-on experience selling industrial machinery, capital equipment or engineered industrial systems to manufacturing companies. This is a field-intensive B2B sales role focused on developing industrial customers across Coimbatore and surrounding manufacturing clusters. The ideal candidate should already understand the industrial equipment sales cycle — from prospecting and identifying applications to technical discussions, demonstrations, trials, quotations, negotiations and closing capital equipment orders.

You will work with OEMs, Tier-1/Tier-2 suppliers and manufacturing plants , engaging with Production, Maintenance, Manufacturing Engineering, Quality, Purchase, Projects and senior management teams.

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nKEY RESPONSIBILITIES

nCapital Equipment Sales

n■ Drive sales of industrial cleaning machines and associated solutions.

n■ Identify current machine and equipment requirements within prospective and existing manufacturing accounts.

n■ Develop opportunities from initial enquiry through technical evaluation, demonstration/trial, quotation, negotiation and order closure.

n■ Achieve agreed sales targets for capital equipment.

n■ Develop new accounts and expand business within existing customers.

nCoimbatore Market Development

n■ Develop the industrial customer base across Coimbatore and surrounding manufacturing clusters .

n■ Identify target industries, plants, applications and upcoming equipment requirements.

n■ Build relationships with OEMs, Tier-1/Tier-2 suppliers and manufacturing companies.





n■ Conduct regular customer visits and develop strong plant-level relationships.

n■ Identify opportunities arising from new projects, plant expansions, production-line additions and equipment replacement.

nTechnical & Solution Selling

n■ Understand manufacturing processes, component-cleaning requirements and customer challenges.

n■ Identify applications where industrial cleaning, degreasing and surface-treatment equipment can provide value.

n■ Coordinate machine demonstrations, trials and application evaluations with internal technical teams.

n■ Present technical and commercial solutions based on customer requirements.

n■ Communicate equipment benefits, application suitability, productivity improvement, cost justification and ROI .

nSales Cycle Management

n■ Qualify opportunities based on application, decision process, budget, timeline and competition.

n■ Prepare and follow up on quotations and commercial proposals.

n■ Handle customer objections and support negotiations.

n■ Maintain accurate CRM, pipeline and sales forecast information.

nAccount Development

n■ Identify opportunities for additional machines, chemicals, services and applications.

n■ Develop long-term relationships with key industrial customers.

n■ Track competitor activity, market developments, pricing and customer requirements.

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nWHO WE ARE LOOKING FOR

nEssential

n■ Diploma / BE / B.Tech in Mechanical, Electrical, Mechatronics, Instrumentation, Chemical Engineering or related technical discipline.

n■ 4–8 years of relevant B2B capital equipment / industrial machinery sales experience .

n■ Minimum 2–3 years of direct experience selling industrial equipment or machinery to manufacturing companies.

n■ Prior experience selling to manufacturing customers in Coimbatore and surrounding industrial clusters is highly preferred .

n■ Proven experience in field sales, customer visits, technical discussions, quotations, negotiations and order closure.

n■ Experience dealing with OEMs, Tier-1/Tier-2 suppliers or large manufacturing organisations.

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nRelevant Industry Background

nExperience selling any of the following:

n■ Industrial cleaning / washing machines

n■ Parts cleaning systems





n■ Machine tools / CNC equipment

n■ Industrial automation / special-purpose machines

n■ Surface treatment equipment

n■ Shot blasting / blasting equipment

n■ Welding equipment

n■ Pumps / compressors / process equipment

n■ Industrial filtration / separation equipment

n■ Material handling equipment

n■ Heat-treatment equipment

n■ Other engineered industrial capital equipment

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nCustomer Exposure

nExperience dealing with:

n■ Plant Heads

n■ Production / Manufacturing

n■ Maintenance

n■ Manufacturing Engineering

n■ Quality

n■ Purchase / Procurement

n■ Projects / Capex

n■ Engineering / Utilities

n■ Senior Management

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nTHE CANDIDATE WE ARE LOOKING FOR

nThis is not a general industrial sales role. We are specifically looking for someone who:

n■ Has sold capital equipment / industrial machinery, not only consumables .

n■ Understands capital expenditure sales cycles and high-value equipment sales.

n■ Has experience selling to manufacturing plants.

n■ Understands industrial processes and plant environments.

n■ Can identify applications and convert technical requirements into equipment opportunities.

n■ Is comfortable with frequent field visits .

n■ Understands the Coimbatore manufacturing ecosystem .

n■ Can independently develop opportunities and close industrial equipment sales.

n■ Can communicate effectively with both technical and commercial stakeholders.

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nKEY SUCCESS MEASURES

n■ Qualified capital equipment opportunities generated

n■ Machine demonstrations / trials converted into commercial opportunities

n■ Capital equipment orders secured

n■ New manufacturing accounts acquired

n■ Sales revenue generated

n■ Pipeline development and conversion

n■ Account expansion and repeat business

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nWHY JOIN REGENT BIO-CHEM?

nYou will work at the intersection of:Industrial Engineering + Cleaning Technology + Chemistry + Application Engineering + Capital Equipment Sales

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nThe role provides exposure to industrial customers, technical applications, machine and chemical solutions, application problem-solving and end-to-end B2B capital equipment sales.

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nAPPLY IF YOU HAVE

n4–8 years of B2B industrial capital equipment sales experience + manufacturing customer exposure + Coimbatore market experience.

nIf you have experience selling industrial machinery to manufacturing companies and enjoy developing technical solutions into commercial opportunities, we would like to hear from you.

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📌 Sales Engineer (Kunnathur)
🏢 Regent Biochem
📍 Kunnathur