B2B Capital Equipment Sales |

Industrial Machinery Sales |

Manufacturing Customers

Bengaluru

ABOUT REGENT BIO-CHEM Regent Bio-Chem, headquartered in Bengaluru, is an industrial technology company providing industrial cleaning machines, advanced cleaning and surface-technology chemicals, application engineering, and service-led solutions for manufacturing industries across India. Through our strategic partnership with

Bio-Circle Surface Technology GmbH, Germany , we bring proven German technology, engineering standards and application expertise to the Indian market. Our solutions combine industrial cleaning machines, chemistry, application engineering and service to solve manufacturing and surface-technology challenges. As we expand our industrial cleaning machine business, we are looking for an experienced

Capital Equipment Sales professional to develop the Bengaluru market .

ABOUT THE ROLE We are looking for an Industrial Sales Engineer / Capital Equipment Sales professional who has hands-on experience selling industrial machinery, capital equipment or engineered industrial systems to manufacturing companies. This is a field-intensive B2B sales role focused on developing industrial customers across Bengaluru and surrounding manufacturing clusters. The ideal candidate should already understand the industrial equipment sales cycle — from prospecting and identifying applications to technical discussions, demonstrations, trials, quotations, negotiations and closing capital equipment orders.

You will work with

OEMs, Tier-1/Tier-2 suppliers and manufacturing plants , engaging with Production, Maintenance, Manufacturing Engineering, Quality, Purchase, Projects and senior management teams.

KEY RESPONSIBILITIES Capital Equipment Sales ■

Drive sales of industrial cleaning machines and associated solutions. ■

Identify new machine and equipment requirements within prospective and existing manufacturing accounts. ■

Develop opportunities from initial enquiry through technical evaluation, demonstration/trial, quotation, negotiation and order closure. ■

Achieve agreed sales targets for capital equipment. ■

Develop new accounts and expand business within existing customers. Bengaluru Market Development ■

Develop the industrial customer base across

Bengaluru and surrounding manufacturing clusters . ■

Identify target industries, plants, applications and upcoming equipment requirements. ■

Build relationships with OEMs, Tier-1/Tier-2 suppliers and manufacturing companies. ■





Conduct regular customer visits and develop solid plant-level relationships. ■

Identify opportunities arising from new projects, plant expansions, production-line additions and equipment replacement. Technical & Solution Selling ■

Understand manufacturing processes, component-cleaning requirements and customer challenges. ■

Identify applications where industrial cleaning, degreasing and surface-treatment equipment can provide value. ■

Coordinate machine demonstrations, trials and application evaluations with internal technical teams. ■

Present technical and commercial solutions based on customer requirements. ■

Communicate equipment benefits, application suitability, productivity improvement,

cost justification and ROI . Sales Cycle Management ■

Qualify opportunities based on application, decision process, budget, timeline and competition. ■

Prepare and follow up on quotations and commercial proposals. ■

Handle customer objections and support negotiations. ■

Maintain accurate

CRM, pipeline and sales forecast information. Account Development ■

Identify opportunities for additional machines, chemicals, services and applications. ■

Develop long-term relationships with key industrial customers. ■

Track competitor activity, market developments, pricing and customer requirements.

WHO WE ARE LOOKING FOR Essential ■

Diploma / BE / B.Tech in Mechanical, Electrical, Mechatronics, Instrumentation, Chemical Engineering or related technical discipline. ■

4–8 years of relevant

B2B capital equipment / industrial machinery sales experience . ■

Minimum 2–3 years of direct experience selling industrial equipment or machinery to manufacturing companies. ■

Prior experience selling to manufacturing customers in Bengaluru and surrounding industrial clusters is highly preferred . ■

Proven experience in field sales, customer visits, technical discussions, quotations, negotiations and order closure. ■

Experience dealing with OEMs, Tier-1/Tier-2 suppliers or large manufacturing organisations.

Relevant Industry Background Experience selling any of the following: ■

Industrial cleaning / washing machines ■





Parts cleaning systems ■

Machine tools / CNC equipment ■

Industrial automation / special-purpose machines ■

Surface treatment equipment ■

Shot blasting / blasting equipment ■

Welding equipment ■

Pumps / compressors / process equipment ■

Industrial filtration / separation equipment ■

Material handling equipment ■

Heat-treatment equipment ■

Other engineered industrial capital equipment

Customer Exposure Experience dealing with: ■

Plant Heads ■

Production / Manufacturing ■

Maintenance ■

Manufacturing Engineering ■

Quality ■

Purchase / Procurement ■

Projects / Capex ■

Engineering / Utilities ■

Senior Management THE CANDIDATE WE ARE LOOKING FOR This is not a general industrial sales role.

We are specifically looking for someone who: ■

Has sold capital equipment / industrial machinery, not only consumables . ■

Understands capital expenditure sales cycles and high-value equipment sales. ■

Has experience selling to manufacturing plants. ■

Understands industrial processes and plant environments. ■

Can identify applications and convert technical requirements into equipment opportunities. ■

Is comfortable with frequent field visits . ■

Understands the

Bengaluru manufacturing ecosystem . ■

Can independently develop opportunities and close industrial equipment sales. ■

Can communicate effectively with both technical and commercial stakeholders.

KEY SUCCESS MEASURES ■

Qualified capital equipment opportunities generated ■

Machine demonstrations / trials converted into commercial opportunities ■

Capital equipment orders secured ■

New manufacturing accounts acquired ■

Sales revenue generated ■

Pipeline development and conversion ■

Account expansion and repeat business

WHY JOIN REGENT BIO-CHEM? You will work at the intersection of: Industrial Engineering

+

Cleaning Technology

+

Chemistry

+

Application Engineering

+

Capital Equipment Sales The role provides exposure to industrial customers, technical applications, machine and chemical solutions, application problem-solving and end-to-end B2B capital equipment sales.

APPLY IF YOU HAVE 4–8 years of B2B industrial capital equipment sales experience + manufacturing customer exposure + Bengaluru market experience. If you have experience selling industrial machinery to manufacturing companies and enjoy developing technical solutions into commercial opportunities, we would like to hear from you.

📌 Sales Engineer (Bengaluru)
🏢 Regent Biochem
📍 Bengaluru