JOB DESCRIPTIONPosition: Marketing Executive – Dental Lab

Department: Sales & Marketing

Experience: 2–5 Years

Employment Type: Full-Time

Location: Delhi

Reporting To: Sales & Marketing Manager / Business Head

About the Role

We are looking for a proactive and result-oriented Marketing Executive to drive business growth for our dental laboratory by developing strong relationships with dentists, dental clinics, hospitals, prosthodontists, and other dental professionals.

The ideal candidate should have experience in B2B sales/marketing, preferably within the dental, healthcare, medical devices, dental materials, or dental laboratory industry. The role involves field visits, client acquisition, relationship management, lead generation, and promoting the company's dental laboratory products and services.

Key Responsibilities1. Business Development & Client Acquisition

- Identify and approach potential dentists, dental clinics, hospitals, dental chains, and prosthodontists.
- Generate new business opportunities through field visits, references, networking, and lead generation.
- Present and promote the company's dental laboratory products and services.
- Conduct regular visits to existing and prospective clients.
- Achieve assigned monthly and quarterly sales/business development targets.

2. Client Relationship Management
- Build and maintain strong relationships with dentists and key decision-makers.
- Understand client requirements and recommend appropriate laboratory solutions.
- Handle client queries, feedback, and service-related concerns.
- Ensure timely coordination between clients and the laboratory/production team.
- Develop existing accounts and identify opportunities for increasing business.

3. Dental Lab Product & Service Promotion
- Promote products and services such as:
- Zirconia Crowns & Bridges
- E-max / Glass Ceramics
- Metal-Ceramic Restorations




- Implant Prosthetics
- Acrylic Dentures
- Occlusal Guards
- Digital Dental Workflows
- CAD/CAM Services
- Intraoral Scanning & Digital Dentistry Solutions
- Explain product advantages, turnaround times, quality standards, and service processes to clients.
- Coordinate with technical teams when clients require detailed product or case-related information.

4. Market Research
- Research dental market trends, competitor activities, pricing, and new products/services.
- Identify current clinics, dental hospitals, and potential business opportunities.
- Provide regular market feedback and competitor insights to management.

5. Sales & Reporting
- Maintain accurate records of leads, prospects, client visits, follow-ups, and conversions.
- Prepare daily/weekly/monthly sales and visit reports.
- Maintain customer information and sales activities in CRM/ERP systems.
- Track pending follow-ups and ensure timely closure of leads.
- Monitor sales performance against assigned targets.

6. Coordination & Customer Support
- Coordinate with CAD/CAM, Production, Logistics, Accounts, and Operations teams to ensure smooth service delivery.
- Follow up on cases, dispatches, payments, and customer requirements.
- Escalate quality or service issues to the appropriate department and ensure timely resolution.

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Dental/Healthcare Management, or a related field.
- 2–5 years of experience in sales, marketing, or business development.




- Experience in the dental laboratory, dental products, healthcare, medical devices, or related industry will be preferred.
- Strong communication and interpersonal skills.
- Good negotiation and convincing abilities.
- Comfortable with extensive field visits and client meetings.
- Basic knowledge of MS Office and CRM/ERP systems.

Key Skills
- B2B Sales & Marketing
- Business Development
- Lead Generation
- Client Acquisition
- Customer Relationship Management
- Field Sales
- Negotiation & Communication
- Dental Industry Knowledge
- Market Research
- Follow-up & Conversion
- Sales Reporting
- Target Achievement
- Client Retention
- Presentation Skills

Performance Indicators (KPIs)
- New client acquisition
- Monthly sales/revenue achievement
- Lead-to-client conversion rate
- Number of productive client visits
- Existing client retention
- Repeat business generation
- Average revenue per client
- Collection/payment follow-up
- Customer satisfaction
- Market coverage and new territory development

Candidate Profile The ideal candidate should be:
- Target-oriented and commercially driven.
- Confident in communicating with dentists and healthcare professionals.
- Comfortable with field sales and frequent client visits.
- Good at building long-term professional relationships.
- Capable of independently managing a sales territory/client portfolio.
- Willing to learn dental products, laboratory processes, and digital dentistry workflows.
- Proactive, disciplined, and strong in follow-up.

Salary: As per experience and industry standards

Experience: 2–5 Years

Job Type: Full-Time

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Adaptable schedule
- Health insurance
- Paid sick time

Experience:
- Logis: 1 year (Required)

Work Location: In person

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