Job Purpose - This job is responsible to acquire NPS Business through Corporate acquisitions, generating leads, Channel Management Retail and Corporate NPS through all Channels and driving cross sell of Key Govt. Insurance and Pension schemes (APY, PMJJBY/PMSBY) through EBFS / Virtual channel; to achieve allocated targets given by Sr. Management and achieve organizational objectives.

Job Responsibilities

Business Deliverables

a. NPS: Pension scheme b. Govt. Insurance and Pension schemes: PMJJBY, PMSBY, APY (through EBFS /Corporate Salary team)

National Pension System (NPS):Multiple Channels

- NPS Target Achievement: Drive NPS acquisition through EBFS, Branch Banking and other channels of the Bank for achievement of target allocated by Sr. Management of the Bank.
- Retail NPS: Robust engagement with large branches, and Relationship Management Team in branch branches for enhancing retail NPS.
- Corporate NPS: Engage with sales teams in EBFS to generate leads from existing corporates relationships for implementation of Corporate NPS program. Meet decision makers in Corporates for NPS presentations leading to closures. Work with corporate HR/Finance team to increase the penetration of NPS.
- Promotional Activities: Facilitate / participate in induction activities at corporates to enroll employees in the scheme along with account opening.
- MIS: Facilitate MIS regularly to Corporate Salary Team to monitor target v/s achievement for Govt. insurance and Pension Schemes.
- Handling queries: To handle NPS queries of corporate and Business channels
- Internal Contests:



Work out regional level contests and rewards for channels to ensure excitement in the channel and push to business.
- Regulators Contests: Drive the contests given by PFRDA with channels and ensure winners are felicitated and highlighted to motivate entire channel.
- Intense interaction with channels: Regular meeting and intense interactions with business /sales channels to generate leads, solve queries.
- Monitor leads: To monitor the leads given by channels are getting closed.
- Recruitment of Sales officer: To recruit Sales officers as per allocated budget for business drives.
- Ensure SOs Target are met: To ensure sufficient leads are generated to achieve targets allocated to Sales officers.
- Branches: Create high visibility for NPS in the branches through support of collaterals from the marketing team.
- Campaigns: Initiate campaigns like Product of the Month, Did You Know to popularize NPS product and the associated processes
- Internal Stakeholders: The role involves continuous interaction with sales team internally across departments and organization levels.
- External Stakeholders: Liaison and interact with external stakeholders such as PFRDA, NPS Trust, 3 CRAs, business partners at Regional levels.
- Training: Ensure regular training to the respective channels (Branch, Corporate Salary Team, Other Channels) to ensure complete understanding of the products and processes.
- Outreach: Travel to regions to meet teams, help close leads, meet corporates for increasing penetration of schemes.

📌 RM-National Pension System and Channel Management, Mumbai
🏢 HDFC Bank
📍 Mumbai