Role Overview :

We are looking for a Mobile App Product Manager to own and scale The Sleep Company’s Android & iOS apps. This role will drive app-led growth, conversion, retention, and engagement , working closely with growth, tech, design, CRM, and business teams.

You will be responsible for end-to-end product ownership from discovery and roadmap to execution, measurement, and iteration.

Key Responsibilities :

Product Ownership & Strategy

- Own the mobile app product roadmap aligned to business goals (GMV, conversion, repeat, LTV).
- Define clear success metrics (North Star, input vs output metrics).
- Identify opportunities to shift users from web/marketplace to app and increase app stickiness.

Growth & Conversion

- Drive app conversion rate optimization across PDP, PLP, checkout, login, and payment flows.
- Partner with performance, retention, and CRM teams on:
- App-only offers
- Personalization
- Push, in-app, WhatsApp deep links
- Own experimentation (A/B tests) with quick learning loops.

User Experience & Engagement

- Improve first-time user experience (FTUE) and onboarding.
- Build features to improve repeat rate, frequency, and app MAU/DAU .
- Work closely with design to ensure high-quality UX aligned to brand standards.

Execution & Delivery

- Translate business problems into PRDs, user stories,



and acceptance criteria .
- Work with engineering teams to ensure on-time, high-quality delivery.
- Manage trade-offs between speed, quality, and tech debt.

Analytics & Insights

- Deeply analyze user behavior using tools like Firebase, GA, Mixpanel, Clevertap (or equivalent).
- Monitor funnels, cohorts, feature adoption, crashes, and performance metrics.
- Drive decisions using data, not opinions.

Stakeholder Management

- Act as the single owner for the mobile app across business, tech, growth, and operations.
- Communicate roadmap, priorities, and outcomes clearly to leadership.

What Success Looks Like (12 Months) :

- Improved repeat purchase rate and app retention cohorts .
- Faster experimentation and cleaner release cycles.
- App becomes a core growth and retention lever , not just a channel.

Required Skills & Experience :

- 4–7 years of Product Management experience (consumer tech / D2C strongly preferred).
- Strong understanding of mobile app funnels and growth levers .
- Hands-on experience with:
- App analytics
- A/B testing
- Feature experimentation
- Ability to balance business outcomes with user experience .
- Excellent communication and stakeholder management skills.

📌 Product Manager - Mobile App (Mumbai)
🏢 The Sleep
📍 Mumbai