Product Lead — Fuelled About Fuelled

Fuelled is a fast-growing sports nutrition brand built around one simple belief: Win The Day.

We build products that combine strong science, great taste, premium experience, and obsessive attention to detail.

As we expand our product portfolio across proteins, performance nutrition, hydration, wellness, and functional foods, we’re looking for a Product Lead who can own the journey from idea to finished product.

This is not just an R&D; coordination role.

We need someone who can think like a product owner, consumer, operator, and brand builder at the same time.

The Role

As Product Lead, you will own Fuelled’s product development engine from concept to commercialization.

You will work closely with founders, manufacturers, flavour houses, ingredient suppliers, design, operations, marketing, and regulatory partners to consistently launch products that are:

- Scientifically sound
- Delicious
- Commercially viable
- Compliant
- On-brand
- Delivered on time

Your job is to turn an idea into a product customers genuinely want to buy again. Key Responsibilities 1. New Product Development

Own the complete development cycle for new products including:

- Product concept and positioning
- Ingredient selection
- Formulation briefs
- Flavour development
- Sample evaluation and iterations
- Macro and nutritional targets
- Costing and target gross margins
- Final recipe lock
- Commercial production readiness

You should be able to convert a simple brief like: "We want the best-tasting mango whey in India"

into a clear technical and commercial development plan.

2. Product Pipeline Management

Own Fuelled's complete upcoming product pipeline.

Maintain visibility on

- Product
- Manufacturer
- Formulation status
- Samples
- Flavour codes
- Ingredient lists
- Costing
- Packaging
- Regulatory approvals
- PO status
- Production
- Launch readiness
- Final launch date

Nothing should get stuck because someone forgot to follow up. 3. Manufacturers & Vendor Management

Work closely with contract manufacturers, ingredient suppliers, and flavour houses.

You will

- Push development timelines
- Coordinate sample rounds
- Resolve formulation problems
- Compare vendors
- Source better ingredients
- Negotiate where required




- Ensure formulas remain consistent during scale-up
- Build strong long-term manufacturing relationships

4. Product Quality Protect the Fuelled product standard.

Evaluate products on

- Taste
- Mouthfeel
- Mixability
- Aroma
- Sweetness
- Aftertaste
- Texture
- Ingredient quality
- Nutritional profile
- Stability

A technically correct product is not automatically a great product. You should care deeply about the final customer experience.

5. Research & Innovation

Continuously study

- Sports nutrition research
- Global supplement brands
- Ingredient innovation
- New protein technologies
- Functional ingredients
- Flavour trends
- Consumer trends
- Emerging product formats

Translate good research into products that make commercial sense for Fuelled. 6. Product Economics

Every product must make sense financially.

Work with the team on:

- Target COGS
- Gross margin
- Ingredient cost
- Manufacturing cost
- Packaging cost
- MOQ
- Pricing architecture
- Competitive pricing

Understand when a formulation improvement is worth the additional cost — and when it isn't. 7. Regulatory & Documentation

Coordinate with manufacturers and regulatory partners to ensure:

- Correct ingredient declarations
- Nutrition panels
- Claims
- FSSAI compliance
- Label documentation
- Testing requirements
- Final recipes and specifications
- Required certificates and reports

Documentation should be complete before commercialization. 8. Launch Readiness

Work cross-functionally with marketing, operations, and design to ensure every product is genuinely ready before launch.

A launch should not happen with unresolved issues around:

- Formula
- Packaging
- Inventory
- Product testing
- Documentation
- Manufacturing
- Samples
- Website information

What Success Looks Like

You are succeeding when

- Products launch on time.




- Fewer projects get stuck between vendors and internal teams.
- Development cycles become faster.
- Products hit their target margins.
- Samples improve quickly instead of going through endless iterations.
- Product quality remains consistently high.
- Fuelled builds a predictable pipeline of exciting new launches.
- Customers come back and buy the products again.

Key KPIs

Your scorecard may include

- Product launches completed on time
- Average product development cycle
- Sample-to-finalisation turnaround time
- % launches meeting target gross margin
- Product launch readiness score
- Repeat purchase / customer feedback
- Product quality issues
- Vendor turnaround time
- Pipeline milestone adherence

Who We're Looking For

Someone who is

- Extremely organised
- Naturally curious about products
- Detail-oriented
- Comfortable working with manufacturers
- Good at following up relentlessly
- Commercially aware
- Comfortable reading formulations and ingredient specifications
- Obsessed with taste and consumer experience
- Quick-moving without becoming careless
- Capable of managing multiple development projects simultaneously

You should enjoy asking questions like: Can this taste better?

Can the ingredient profile be better?

Can we launch this faster?

Can we improve margins without hurting quality?

Would I personally buy this product again?

Preferred Background

Experience in one or more of the following would be valuable:

- Sports nutrition
- Supplements
- Food & beverage
- FMCG / CPG product development
- Nutraceuticals
- Food technology
- Contract manufacturing
- R&D; / formulation

A background in food science, nutrition, food technology, pharmacy, or a related discipline is useful, but exceptional product sense and execution ability matter more. The Kind of Person Who Will Thrive Here

Fuelled moves rapid.

There will often be multiple products being developed simultaneously across different manufacturers.

You will have significant ownership.

We value people who don't wait for someone else to identify the problem.

They see it.

Own it.

Fix it.

And keep moving.

If you love building products people genuinely get excited about, we'd love to hear from you.

Fuelled

Win The Day.

📌 Product Lead (Mumbai)
🏢 Fuelled
📍 Mumbai