Company Description DigiLantern is a healthcare-focused digital marketing and web solutions company that has quickly established a strong presence across major cities in India. Founded by healthcare marketing experts, the organization specializes in patient-centric website design and development, SEO services, medical content writing, social media management, and visual media production. DigiLantern delivers comprehensive 360° digital solutions that help healthcare organizations effectively showcase their services and reach the right audiences.

With growing operations and ambitions in international markets, particularly the US, UK, and UAE, the company offers opportunities to contribute to impactful digital initiatives in the healthcare sector.

Role Description The PERFORMANCE MARKETING – GOOGLE AND META role is a full-time, on-site position based in Noida. The individual in this role will plan, set up, manage, and optimize paid campaigns on Google Ads and Meta platforms to drive qualified traffic, leads, and conversions for healthcare clients. Day-to-day responsibilities include keyword and audience research, budget allocation, bid management, A/B testing of creatives and landing pages, and continuous performance monitoring.

The role also involves analyzing campaign data, preparing performance reports, and communicating insights and recommendations to internal teams and client stakeholders. Collaboration with content,



design, and SEO teams to align messaging and ensure consistent brand representation across channels is an integral part of this position.

- Qualifications
- Candidates should possess robust Analytical Skills and Data Analysis abilities to interpret campaign metrics and optimize performance.
- Candidates should possess solid Performance Management and Performance Testing skills to plan, execute, and refine paid media strategies across Google and Meta platforms.
- Candidates should possess effective Communication skills to present insights, collaborate with cross-functional teams, and manage client expectations.
- Hands-on experience managing Google Ads (Search, Display, YouTube) and Meta campaigns (Facebook, Instagram) with measurable results.
- Familiarity with tools such as Google Analytics, Google Tag Manager, Meta Business Manager, and other relevant tracking platforms.
- Ability to work with healthcare-related content while adhering to ethical guidelines and platform policies.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Strong attention to detail, comfort with numerical data, and a proactive approach to testing and continuous improvement.

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (Noida)
🏢 Digilantern
📍 Noida