THE KITCHEN CO. FOODS |

Performance Marketing

Revenue & Growth | Full time | Gurugram (WFO)

The Kitchen Co. is a venture-backed, founder-led D2C food company building a premium blended-spices brand for India — combining authentic regional flavours with rigorous food science and a clean-label approach. We are currently in an active pre-launch and product-building phase, with quick-commerce and marketplaces as the primary go-to-market engine.

Role Summary

We are looking for an experienced and result-oriented Performance Marketing professional to lead the company’s paid digital marketing strategy and drive measurable business growth. The candidate will be responsible for end-to-end performance marketing, including strategy development, campaign execution, budget management, customer acquisition, conversion optimisation, analytics, and scaling of digital campaigns across multiple platforms. The ideal candidate should have strong hands-on expertise in Google Ads, Meta Ads, performance analytics, tracking, funnel optimisation, and digital growth strategy, along with the ability to independently manage significant advertising budgets.

KEY RESPONSIBILITIES

Strategy, Campaigns & Budget

▪ Develop and execute the overall Performance Marketing Strategy aligned with business and revenue objectives.

▪ Own and manage performance marketing budgets across Google, Meta and other relevant digital platforms.

▪ Plan, execute, optimise and scale campaigns for customer acquisition, lead generation, sales and revenue growth.

▪ Manage Google Search, Performance Max, Display, YouTube, Shopping and Meta campaigns.

▪ Develop and execute full-funnel marketing strategies from awareness to acquisition and retention.





Optimisation & Experimentation

▪ Continuously optimise ROAS, CAC, CPA, CPL, CTR, CPC, Conversion Rate and LTV.

▪ Identify opportunities for campaign scaling while maintaining target profitability and efficiency.

▪ Lead A/B testing across creatives, audiences, landing pages, offers and campaign structures.

Analytics & Reporting

▪ Analyse customer acquisition funnels and identify drop-offs and conversion opportunities.

▪ Own and improve tracking, attribution and reporting using GA4, GTM, Meta Pixel, UTM and other analytics tools.

▪ Build performance dashboards and present weekly/monthly business performance reports to management.

Growth & Audience

▪ Monitor market trends, competitors, customer behaviour and emerging digital advertising opportunities.

▪ Develop audience segmentation, retargeting, lookalike and remarketing strategies.

▪ Work with creative teams to develop data-driven ad creatives and communication strategies.

▪ Ensure continuous experimentation and optimisation based on campaign data.

▪ Identify and implement new channels, tools and growth opportunities.

Cross-Functional Ownership

▪ Work closely with Creative, Content, Sales, Product and Technology teams to improve overall marketing performance.





▪ Take complete ownership of digital acquisition numbers and performance outcomes.

CORE KPIS

ROAS

CAC / CPA

CPL / CTR

CPC / CPM

Conversion Rate

LTV / AOV

REQUIRED EXPERIENCE & SKILLS

▪ 5–8 years of experience in Performance Marketing / Digital Marketing.

▪ Strong hands-on experience with Google Ads and Meta Ads.

▪ Proven experience in managing and scaling substantial digital advertising budgets.

▪ Strong understanding of ROAS, CAC, CPA, CPL, LTV, AOV, CTR, CPC, CPM and Conversion Rate.

▪ Strong knowledge of GA4, Google Tag Manager, Meta Pixel and conversion tracking.

▪ Experience in marketing funnel analysis and conversion rate optimisation (CRO).

▪ Strong analytical and data interpretation skills.

▪ Advanced knowledge of Excel / Google Sheets.

▪ Experience with Looker Studio or similar reporting/dashboard tools.

▪ Strong understanding of customer acquisition and revenue-driven marketing.

▪ Excellent communication, presentation and stakeholder-management skills.

▪ Ability to independently take ownership of performance targets and marketing budgets.

PREFERRED EXPERIENCE

▪ Experience in D2C, E-commerce, FMCG, Food, Retail or Consumer Brands.

▪ Experience managing high monthly advertising spends.

▪ Experience in building and scaling digital acquisition channels.

▪ Knowledge of Meta Conversions API (CAPI).

▪ Experience with Shopify, WordPress or other e-commerce platforms.

▪ Experience working with CRM and lead-management systems.

LOCATION- Gurgaon

Pay: ₹700,000.00 - ₹1,000,000.00 per year

Benefits

- Cell phone reimbursement
- Paid sick time
- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (Gurugram)
🏢 Kitchen Co Foods
📍 Gurugram