Position: Performance Marketing Manager

Location: Indore

Experience: 5+ Years

Job Type: Full time | On-site

About the Role

We are looking for an experienced B2B Demand Generation & Performance Marketing Manager to drive lead generation and marketing-qualified opportunities for our IT software, web and mobile application development services.

The ideal candidate should have strong hands-on experience in B2B lead generation, demand generation, paid advertising, MQL/SQL, CRO and marketing analytics, with a focus on generating qualified leads and sales opportunities.

Key Responsibilities

- Develop and execute B2B demand generation and lead generation strategies aligned with business and revenue goals.
- Plan, launch, manage and optimize Google Ads and LinkedIn Ads campaigns to generate qualified B2B leads.
- Research and define target industries, buyer personas, decision-makers and international markets for IT services.
- Build and optimize the marketing funnel from lead generation to MQL, SQL and sales opportunity.
- Monitor lead quality and work closely with the Business Development/Sales team to improve lead conversion and identify opportunities.
- Develop and optimize landing pages, CTAs, forms and campaigns to improve conversion rates through CRO and A/B testing.




- Track key performance metrics including CPL, MQLs, SQLs, conversion rates, lead quality and marketing-generated pipeline.
- Use GA4, Google Tag Manager, LinkedIn Campaign Manager, Google Ads and CRM/analytics tools to track and evaluate campaign performance.
- Analyze campaign data and continuously optimize budgets, targeting, messaging and channels based on performance and ROI.
- Support lead nurturing, remarketing and other demand-generation initiatives to improve conversion throughout the funnel.
- Prepare regular marketing performance reports and provide actionable insights to improve lead generation and business outcomes.

Requirements

- 5+ years of experience in B2B Demand Generation, Performance Marketing, Growth Marketing or B2B Digital Marketing.
- Strong experience in B2B lead generation and paid marketing.
- Hands-on experience with Google Ads and LinkedIn Ads.
- Good understanding of MQL, SQL, sales funnels and lead nurturing.
- Experience with CRO, landing-page optimization and analytics.
- Experience in IT Services, Software, SaaS or Technology companies is preferred.
- Strong analytical and data-driven approach with a focus on generating measurable business results.

📌 Performance Marketing Manager (Indore)
🏢 Hiteshi Infotech
📍 Indore