Job Purpose :We run performance marketing across a large, multi-city account structure while holding a tight cost per Quality lead. We need someone who owns the paid acquisition engine - not someone who manages an agency that runs it, not only a coordinator between teams, but a person who personally sits inside the accounts, owns the numbers, brings weekly recommendations backed by data. We are also past the point where AI is optional.

AI-native workflows are how we move at the speed this role demands.

:Five to seven years of hands-on performance marketing, meaning you personally owned campaigns - not supervised an agency, not contributed to a team lead's account, but made the decisions inside the account yourself. You can tell us your best CPL and exactly how you got there from where you started. You have a current or recent monthly spend you managed independently at real scale, in the range of 20 lakh or more a month.

You use Claude or ChatGPT every day for specific work - writing and testing ad copy, interrogating campaign data, debugging tracking, building briefs, forecasting - not occasionally, not to spin out generic content. You think in terms of lead quality and the admissions journey,



not click-through rate alone. You are comfortable owning a number, being held to it every single week.

We are especially interested in people who have moved fast in their career, want real ownership earlier than a large company would hand it over. If you have already freelanced, run side projects, or taken on more than your title asked of you, we want to talk.

- 20 lakh+ per month in ad spend across Google Ads and Meta, with full account access, real decision-making authority on campaign structure, budget allocation, optimisation
- A defined CPL / CPQL target for admissions enquiries across cities, reported weekly, owned personally
- Conversion tracking across GA4, GTM, Meta Pixel, CAPI - setup, QA, ongoing accuracy
- Continuous testing of ad copy, creatives, landing pages, audience segments, with a transparent conclusion drawn from every test
- Ad copy, landing page copy, creative briefs using AI as your production layer, your judgement as the quality filter

• Budget allocation across cities, platforms, funnel stages, reallocated quickly when the data moves

📌 Performance Marketing Manager (Noida)
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📍 Noida