Compensation: ₹5–7 LPA (negotiable by experience) performance incentives
ABOUT FRACTOKEY
FractoKey is a proptech company making premium Himalayan holiday homes accessible through fractional and full ownership. Our flagship — Project Pine & Pebble in Kasauli — lets people own a share of a professionally managed luxury retreat. We are building our in-house growth team from our Panchkula office.
ABOUT THE ROLE
You will own FractoKey's paid performance marketing end-to-end — turning our content into qualified leads and site visits for high-ticket (₹25 lakh–₹2 crore) real-estate purchases. You will run the campaigns, own the tracking and the numbers, and lead a small team of interns.
KEY RESPONSIBILITIES
- Plan, launch and optimise all paid campaigns across Meta (lead ads retargeting) and Google (Search, YouTube)
- Own the full funnel: ad → landing page → lead capture → CRM → site visit
- Set up and maintain tracking — Meta Pixel, GA4, Google Tag Manager, and call & WhatsApp tracking
- Allocate and scale budget based on cost-per-lead and cost-per-site-visit
- Build and A/B test landing pages and ad creatives; brief the content partner on winning angles
- Own weekly and monthly reporting to leadership (CPL, ROAS, site visits,
bookings)
- Mentor and direct the growth-ops and lead-response interns
REQUIRED SKILLS & QUALIFICATIONS
- 4–8 years in performance / digital marketing, with proven ownership of CPL and ROAS
- Hands-on expertise in Meta Ads Manager and Google Ads (mandatory)
- Strong with analytics and tracking — GA4, Pixel, GTM — and comfortable making decisions from data
- Experience generating leads for high-ticket or considered purchases (real estate, finance, education, automobiles, etc.)
- Excellent grasp of funnels, landing-page conversion and CRM-based lead management
POSITIVE TO HAVE
- Direct real-estate / proptech marketing experience
- Familiarity with CRMs (LeadSquared, Zoho) and WhatsApp automation tools
- Experience building tracking setups and dashboards (Looker Studio)
WHAT YOU'LL GET
- A high-ownership role building the growth function from the ground up
- Direct access to founders and real say over budget and strategy
- Performance-linked incentives and a clear path into marketing leadership
HOW TO APPLY
Send your CV to [email protected] with the role name in the subject line. Or call us at (phone hidden) ..Shortlisted candidates will be contacted for a quick call.