About Scalnix

Scalnix is a performance marketing agency helping businesses grow through data-driven advertising, creative strategy and conversion-focused marketing. We work with brands across different industries to generate leads, increase sales and build scalable customer acquisition systems.

About the Role

We are looking for a Performance Marketing Executive with at least 1 year of hands-on experience, with strong expertise in Meta Ads.

The primary responsibility of this role will be to plan, manage, analyse and optimise Meta Ads campaigns across Facebook and Instagram. The candidate should also have a good understanding of Google Ads, performance marketing, lead generation, CRM, websites, analytics and social media.

This is a hands-on role. We are looking for someone who has practical experience working on advertising campaigns and understands how to analyse data and improve campaign performance.

Key Responsibilities

- Plan, set up, manage and optimise Meta Ads campaigns across Facebook and Instagram.
- Monitor campaign performance and analyse key metrics such as CPM, CPC, CTR, CPL, CPA, conversions, ROAS and conversion rate.
- Create and manage campaigns for objectives such as Lead Generation, Sales, Traffic, Engagement and Awareness.
- Analyse audience performance, creatives, placements, ad sets and campaigns to identify opportunities for improvement.
- Conduct basic audience, competitor and market research to understand customer behaviour and market trends.
- Work with the creative team to suggest new ad angles, hooks, creatives and formats based on campaign performance.




- Have a working knowledge of Google Ads and assist with Google advertising campaigns when required.
- Understand lead generation funnels and track leads from advertisements through CRM and final conversion.
- Work with CRM systems to monitor leads, lead quality and campaign-wise performance.
- Understand website performance, landing pages, conversion funnels and basic website analytics.
- Understand and monitor tracking setups such as Meta Pixel, Conversion API, UTM parameters and conversion events.
- Analyse campaign data and prepare regular performance reports.
- Identify underperforming campaigns and take data-driven actions to improve results.
- Stay updated with changes in Meta Ads, Google Ads and performance marketing trends.
- Coordinate with creative, website and social media teams to improve overall campaign performance.

Required Qualifications

- Minimum 1 year of hands-on experience in Meta Ads or Performance Marketing.
- Strong practical knowledge of Meta Ads Manager.
- Good understanding of Facebook and Instagram advertising.
- Understanding of campaign metrics such as CPM, CPC, CTR, CPL, CPA, ROAS and conversion rate.
- Understanding of lead generation,



conversion funnels and campaign optimisation.
- Ability to analyse campaign data and make performance-based decisions.
- Valuable understanding of the digital advertising and online marketing market.
- Good communication and coordination skills.

Preferred Qualifications

- Working knowledge of Google Ads.
- Experience with D2C or e-commerce advertising campaigns.
- Experience with lead generation campaigns.
- Basic knowledge of CRM platforms and lead management.
- Basic knowledge of websites, landing pages and conversion optimisation.
- Experience with Google Analytics or GA4.
- Understanding of Meta Pixel, Conversion API and UTM tracking.
- Understanding of social media marketing.
- Experience preparing campaign performance reports.

What We Are Looking For

We are looking for a practical and analytical person who enjoys working with numbers, campaigns and performance data.

The ideal candidate should be able to look at a campaign, understand what is working and what is not, identify the possible reason and take appropriate action.

Candidates with only theoretical knowledge and no practical Meta Ads experience may not be suitable for this role.

Candidates who have worked with real advertising budgets and can explain their previous campaigns and results will be preferred.

Salary

₹10,000 - ₹15,000 per month, depending on experience, skills and practical knowledge.

Job Type

Full-time

Work Location

On-site, Delhi

Experience Required

- Minimum 1 year of relevant hands-on experience.

📌 Performance Marketing Executive – Meta Ads (Delhi)
🏢 Scalnix
📍 Delhi