27 Sep
|
KMA Global Properties
|
Gurugram
27 Sep
KMA Global Properties
Gurugram
About Us
KMA Global Properties Pvt. Ltd. is a growing real estate company based in Gurugram, working across residential and commercial projects. We are expanding our digital marketing team and looking for a results-driven Performance Marketer to lead our paid advertising efforts.
Role Overview
As a Performance Marketer, you will plan, run, and optimize lead generation campaigns on Meta and Google Ads for our real estate projects. Your goal will be to bring in high-quality leads at an efficient cost and work closely with the sales team to convert those leads into site visits and bookings.
Key Responsibilities
- Plan, execute, and optimize lead generation campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max)
- Drive high-quality leads for residential and commercial projects while maintaining target CPL
- Set up and manage conversion tracking using Meta Pixel, Conversions API, Google Tag Manager, and GA4
- Create and optimize lead forms and landing pages for better conversion rates
- Conduct A/B testing on ad creatives, copy, audiences, and landing pages
- Build and manage audiences through geo-targeting, lookalikes, and retargeting
- Collaborate with the sales team to analyze lead quality and improve lead-to-site-visit conversion
- Manage ad budgets and prepare weekly and monthly performance reports
- Ensure campaigns comply with Meta and Google policies for real estate and housing ads
Requirements
- 3–5 years of hands-on experience in performance marketing with Meta and Google Ads
- Proven track record of lead generation in the real estate industry
- Strong understanding of key metrics: CPL, CTR, CPC, conversion rate, and ROAS
- Working knowledge of Meta Pixel, GTM, and GA4
- Familiarity with CRM tools and lead management processes
- Robust analytical and communication skills
- Ability to share past campaign results and case studies
Preferred Skills
- Experience with property portals such as 99acres, MagicBricks, and Housing.com
- Basic understanding of ad creatives (banners and short videos)
- Experience with WhatsApp marketing and lead automation tools
What We Offer
- Competitive salary of ₹30,000 – ₹60,000 per month
- Attractive performance-based incentives
- Opportunity to manage significant ad budgets across multiple projects
- Career growth in a fast-growing real estate company
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits
- Provident Fund
Application Question(s):
- Expert in both Meta Plus Google Ads?
Work Location: In person
📌 Performance Marketer – Real Estate (Gurugram)
🏢 KMA Global Properties
📍 Gurugram