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Senior Performance Marketing Associate – Meta Ads

Company: Digi Sidekick

Location: Sector 16, Noida

Work Mode: Work From Office

Employment Type: Full-Time

Experience: 2–4 Years

Salary: ₹35,000 – ₹50,000 per month

Joining: Immediate Joiners / Short Notice Preferred

About Digi Sidekick

Digi Sidekick is a performance-driven digital marketing company working with D2C brands across fashion, beauty, lifestyle, and other consumer categories.

We are looking for a Senior Performance Marketing Associate – Meta Ads who can take ownership of paid social campaigns, drive customer acquisition, and scale D2C brands profitably.

What You'll Do

- Plan, launch, manage, and optimize Meta Ads campaigns for D2C brands.
- Manage and scale high-budget advertising campaigns while maintaining profitability.
- Drive sales and conversions through Meta Ads with a strong focus on business outcomes.
- Optimize campaigns based on ROAS, CPA, CTR, CPM, CVR, and overall conversion performance.
- Develop and execute campaign scaling strategies across audiences, creatives, placements, budgets, and campaign structures.
- Conduct A/B testing for creatives, audiences, campaign setups, and messaging.
- Analyze campaign performance and identify opportunities for growth and optimization.
- Work closely with Creative and Content teams to develop high-performing ad creatives.
- Monitor account health, campaign trends, and platform updates.
- Prepare regular performance reports with explicit, actionable insights.
- Manage multiple D2C accounts and ensure campaigns consistently meet business and performance goals.

What We're Looking For
- 2–4 years of hands-on experience in Performance Marketing, specifically Meta Ads.
- Mandatory:



Proven experience working with D2C brands.
- Strong experience in Meta Ads Manager and conversion-focused campaigns.
- Experience managing and scaling high-budget Meta Ads accounts.
- Strong understanding of campaign structure, audience targeting, retargeting, funnel optimization, and scaling strategies.
- Hands-on knowledge of Meta Pixel, Events Manager, and Conversion API (CAPI).
- Strong understanding of performance metrics such as ROAS, CPA, CTR, CPM, CVR, and CAC.
- Ability to analyze campaign data and make data-driven optimization decisions.
- Good understanding of creative performance and the ability to identify winning ad angles and creatives.
- Strong communication and stakeholder-management skills.
- Ability to manage multiple accounts in a fast-paced agency environment.

Important – Please Read Before Applying This role is specifically focused on Meta Ads and D2C sales/conversion campaigns.

Candidates with experience primarily in SEO, organic marketing, social media management, or lead-generation campaigns without strong D2C Meta Ads experience may not be suitable for this role.

Why Join Digi Sidekick?

- Work with growing D2C brands across multiple categories.
- Opportunity to manage and scale high-budget performance campaigns.
- Learn and work closely with experienced Performance Marketing and Creative teams.
- Fast-paced environment with strong exposure to Meta Ads, D2C growth, and performance marketing.
- Opportunity to take ownership of campaigns and directly contribute to business growth.

Preferred Candidates Candidates who can join immediately or have a short notice period will be preferred.

How to Apply

Interested candidates can share their updated resume at:

[email protected]

📌 Performance Marketer (Noida)
🏢 Digi Sidekick
📍 Noida