We are looking for a results-driven Performance Marketer to manage and scale digital advertising campaigns for ArthaX.ai and Lomos .

nThe ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads , with a proven ability to generate high-quality leads and optimize campaigns based on measurable business outcomes.

Key Responsibilitiesn

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- Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google, and LinkedIn.
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- Generate high-quality leads and continuously improve lead quality and conversion rates.
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- Monitor and optimize key metrics such as CPL, CPA, CAC, CTR, CPC, conversion rate, and ROAS .
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- Conduct audience research, competitor research, keyword research, and campaign analysis.
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- Perform A/B testing of ad creatives, copy, audiences, landing pages, and CTAs.
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- Work with the sales team to track lead quality and conversion from lead to customer.
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- Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, UTM tracking , and related tools.
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- Analyze campaign performance and prepare regular performance reports.
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- Work with the design and content teams to develop high-performing ad creatives and campaigns.
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- Identify opportunities to improve landing pages, funnels, and overall customer acquisition.
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- Experiment with new marketing channels and growth strategies.
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- Manage advertising budgets efficiently and ensure campaigns deliver measurable ROI.
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Requirementsnn
- 3–5 years of hands-on experience in Performance Marketing or Growth Marketing.
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- Strong experience with Meta Ads and Google Ads .
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- Working knowledge of LinkedIn Ads .
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- Robust understanding of paid lead generation and conversion campaigns.
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- Good analytical and data-driven decision-making skills.
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- Experience with GA4, Google Tag Manager, conversion tracking, and UTM parameters.
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- Strong understanding of digital marketing metrics and sales funnels.
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- Ability to work independently and take complete ownership of campaigns.
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- Good communication and collaboration skills.
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Preferrednn
- Experience in B2B SaaS, CRM, AI, Technology, or EdTech .
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- Experience with lead-generation campaigns.
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- Knowledge of CRO and landing-page optimization.
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- Experience working with CRM systems and tracking leads through the sales funnel.
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- Experience managing campaigns with significant monthly ad budgets.
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What We ExpectnWe are looking for someone who can go beyond simply running advertisements. You should be able to understand the complete funnel — Ad Spend → Leads → Qualified Leads → Sales Opportunities → Customers → Revenue — and continuously optimise campaigns to improve business results.

📌 Performance Marketer (Madurai)
🏢 ArthaX.ai
📍 Madurai