Paid Media Senior / Manager

Location: Andheri West Link Road, Mumbai

Experience: 4–8 Years

Working Days: Monday to Friday

Employment Type: Full-time

Company: RISE IT

Website: www.riseit.com

About the Company

We are a Google Partner Digital Marketing company helping businesses across the USA and India grow their online presence and achieve measurable business results through digital marketing.

We are looking for a strategic, analytical, and results-oriented Paid Media Senior / Manager who can plan, execute, manage, and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have strong hands-on experience in Google Ads, Microsoft/Bing Ads, Meta Ads, LinkedIn Ads, and other relevant paid media platforms, along with the ability to manage budgets, analyze performance, and drive measurable business outcomes.

Key Responsibilities

- Develop and execute comprehensive paid media strategies aligned with client business objectives, lead-generation goals, revenue targets, and overall digital marketing strategies.
- Plan, set up, manage, and optimize paid advertising campaigns across Google Ads, Microsoft/Bing Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Conduct detailed market research, competitor analysis, audience research, and industry benchmarking to identify opportunities and improve campaign targeting.
- Perform in-depth keyword research, search term analysis, audience segmentation, and targeting to identify high-intent and high-converting opportunities.
- Develop and manage Search, Display, Performance Max, YouTube, Remarketing, Shopping, Lead Generation, and other relevant campaign types.
- Create and optimize compelling ad copies, headlines, descriptions, extensions/assets, and creative briefs in line with client objectives and brand guidelines.
- Manage campaign budgets, bids, bidding strategies, pacing, and allocation to maximize ROI and achieve defined performance targets.
- Monitor campaign performance on a daily and weekly basis and identify opportunities for optimization, scaling, and cost efficiency.
- Track and analyze key performance metrics including CTR, CPC, CPM, CPA, CPL, conversion rate, ROAS, revenue, lead quality, and overall campaign ROI.
- Analyze campaign and audience data to identify performance trends, gaps, and opportunities and translate insights into actionable strategies.
- Implement conversion tracking, event tracking, UTM parameters, and attribution-related processes in coordination with relevant teams.
- Work closely with the SEO, Social Media, Content,



Design, Web Development, and Analytics teams to ensure integrated digital marketing campaigns.
- Collaborate with web and development teams to improve landing pages, user experience, conversion rates, and lead quality.
- Conduct A/B testing across ad copies, creatives, landing pages, audiences, keywords, bidding strategies, and campaign structures.
- Develop strategies for remarketing, audience expansion, lead nurturing, and customer acquisition.
- Identify underperforming campaigns and implement corrective actions to improve efficiency and profitability.
- Prepare and present weekly/monthly paid media performance reports, including key insights, campaign performance, budget utilization, and actionable recommendations.
- Forecast campaign performance, budgets, leads, conversions, and other key performance indicators based on historical and current data.
- Manage multiple client accounts and ensure campaigns are delivered within agreed budgets, timelines, and performance objectives.
- Take ownership of client campaign performance and proactively communicate opportunities, challenges, and recommendations.
- Lead and mentor junior Paid Media/PPC team members and provide guidance on campaign strategy, optimization, analytics, and best practices.
- Conduct regular account audits to identify opportunities for improving campaign structure, targeting, tracking, quality, and performance.
- Stay updated with the latest Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, analytics tools, automation features, AI developments, industry trends, and advertising best practices.
- Continuously test new strategies, campaign formats, targeting methods, and technologies to improve campaign performance and scalability.

Required Skills & Qualifications

- 4–10 years of hands-on experience in Paid Media / PPC / Performance Marketing, preferably with experience managing multiple client accounts.
- Strong hands-on experience with Google Ads, Microsoft/Bing Ads, Meta Ads, and LinkedIn Ads.
- Strong understanding of Search, Display, Performance Max, YouTube, Remarketing, Shopping, and Lead Generation campaigns.




- Proven experience in developing and executing paid media strategies based on business objectives and performance goals.
- Strong knowledge of keyword research, audience targeting, ad copywriting, campaign structuring, bid management, and campaign optimization.
- Strong numerical and analytical skills with the ability to interpret large volumes of campaign data and identify meaningful insights.
- Good understanding of Google Analytics / GA4, conversion tracking, attribution, and reporting tools.
- Experience with budget planning, forecasting, pacing, and ROI/ROAS management.
- Strong understanding of key paid media metrics including CTR, CPC, CPM, CPA, CPL, conversion rate, ROAS, and ROI.
- Experience in landing page optimization and conversion rate optimization (CRO) is an advantage.
- Strong understanding of A/B testing and data-driven optimization methodologies.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns, clients, and deadlines simultaneously.
- Strong communication and presentation skills, with the ability to explain campaign performance and recommendations clearly to clients and internal stakeholders.
- Experience in team handling, mentoring, or campaign-level leadership is preferred.
- Ability to work effectively in a fast-paced, deadline-driven digital marketing workplace.
- Proactive, detail-oriented, and results-driven approach with strong problem-solving skills.
- Ability to work independently as well as collaboratively with cross-functional teams.
- A degree in Marketing, Advertising, Business, Communications, or a related field is preferred but not mandatory.
- Relevant certifications such as Google Ads, Microsoft Advertising, Meta, or Google Analytics are an advantage.

What We’re Looking For We are looking for someone who is strategic enough to build effective paid media campaigns, analytical enough to understand what the data is saying, and experienced enough to turn insights into measurable business results.

The ideal candidate should be comfortable taking ownership of campaign strategy, budgets, performance, client communication, and team coordination. You should have a strong understanding of what drives paid media performance and be passionate about continuously testing, optimizing, scaling, and improving campaigns.

If you enjoy working with multiple brands and industries, solving performance challenges, and driving measurable results through paid advertising, we would love to hear from you.

📌 Paid Marketing Senior/Manager (Mumbai)
🏢 Rise It u0026 Digital Marketing
📍 Mumbai