## Marketing & Business Development Intern – Brand Alignment Audit

Company: Sperta

Role Type: Internship – Commission Based

Location: Remote / India

Function: Marketing, Lead Generation & Business Development

### About Sperta

Sperta is a global strategic consulting firm offering consulting and diagnostic solutions across areas including Human Capital, Brand Design and organisational performance.

As part of our *Diagnostic Intelligence Suite, we are promoting the **Sperta Brand Alignment Audit*, designed to help organisations assess how effectively their intended brand positioning is aligned with the way the brand is communicated, experienced and perceived.

### About the Role

We are looking for an energetic and commercially driven Marketing & Business Development Intern who can help us introduce the Brand Alignment Audit to potential organisations and decision-makers.

This is not purely a social-media internship. The intern will be expected to actively identify prospects, initiate conversations, create interest around the diagnostic and generate qualified meetings for the Sperta consulting team.

### Key Responsibilities

•⁠ ⁠Identify potential companies that may benefit from the Brand Alignment Audit

•⁠ ⁠Research and connect with relevant decision-makers such as Founders, CEOs, CMOs, Marketing Heads, Brand Heads and Business Heads

•⁠ ⁠Generate leads through LinkedIn, email, WhatsApp, professional networks and other outreach channels

•⁠ ⁠Explain the basic value proposition of the Brand Alignment Audit to prospective clients





•⁠ ⁠Encourage qualified prospects to participate in an initial assessment or schedule a virtual discussion with the Sperta team

•⁠ ⁠Conduct systematic follow-ups with interested prospects

•⁠ ⁠Build and maintain a structured prospect database

•⁠ ⁠Support LinkedIn and digital promotional campaigns for the product

•⁠ ⁠Track outreach, responses, meetings generated and conversions

•⁠ ⁠Work closely with the Sperta team to refine messaging based on market feedback

### Who Should Apply

We are looking for candidates who:

•⁠ ⁠Are pursuing or have recently completed studies in Marketing, Business, Management, Communications or a related field

•⁠ ⁠Have an interest in B2B marketing, consulting, branding, lead generation or business development

•⁠ ⁠Are comfortable approaching senior professionals and decision-makers

•⁠ ⁠Have good written and verbal communication skills

•⁠ ⁠Are confident using LinkedIn and conducting online research

•⁠ ⁠Are self-driven and comfortable working independently in a remote setting

•⁠ ⁠Enjoy working in a target-oriented role

Prior experience in lead generation, sales, digital marketing or business development will be an advantage, but is not mandatory.





### Compensation

This is a commission-based internship.

The intern will earn incentives/commission based on successful business outcomes generated through their leads. The detailed commission structure will be discussed with shortlisted candidates.

### What You Will Gain

•⁠ ⁠Practical exposure to B2B consulting sales and strategic marketing

•⁠ ⁠Experience working on an AI-assisted / diagnostic consulting product

•⁠ ⁠Direct interaction with business leaders and senior decision-makers

•⁠ ⁠Hands-on experience in prospect research, outreach, lead qualification and client acquisition

•⁠ ⁠Understanding of how organisations evaluate brand alignment and strategic brand performance

•⁠ ⁠Internship experience with an international consulting environment

### Performance Indicators

Performance will primarily be evaluated on:

•⁠ ⁠Quality of prospects identified

•⁠ ⁠Decision-makers contacted

•⁠ ⁠Qualified responses generated

•⁠ ⁠Virtual meetings scheduled

•⁠ ⁠Prospects progressing into the Brand Alignment Audit

•⁠ ⁠Business conversions resulting from generated opportunities

### Application

Interested candidates should apply with their CV along with a short note at [email protected] explaining:

“How would you approach a company and convince a senior marketing or business leader to explore a Brand Alignment Audit?”

Candidates who demonstrate strong communication, research ability and commercial thinking will be prioritised.

📌 Outreach Intern (India)
🏢 Sperta
📍 India